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Published on: 10/31/2000
Last Visited: 3/5/2001
Amy Belew , vice president for customer service and operations at the Fort Washington , Pa.-based music e-tailer , says she plans not to miss a beat this year.Belew insists , however , that CDNow's FTC troubles didn't stem from a holiday blow-up but instead from the timing and clarity of its communications with customers.
Some of the companies cited had severe problems in not being able to fulfill orders and not having effective communications , but that really wasn't our issue , she says.Our FTC issue centered around the timing and clarity of our communications.We needed to size up a few things on our end in terms of the way we send emails out to customers regarding shipping notices and backordered items..
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In fact , CDNow expects to increase its customer service reps by up to 35 % for the coming holiday season , says Belew.
CDNow Online Inc.'s Amy Belew , VP , customer service and operations
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Try to be as proactive as possible instead of waiting for problems to occur. --Amy Belew , vice president of customer service and operations at CDNOW Inc.
Focus your energy on making your warehouses more efficient , and devise a plan that allows warehouses to back each other up.
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And don't wait until December to bring them onboard. --Amy Belew.
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By making customer service and operations--including fulfillment--the ultimate responsibility of one division , the two areas can work more seamlessly , says Belew.
Even SmarterKids.com , which did not suffer any significant fulfillment or customer service problems last year , continues to improve its operations.In addition to appointing an FTC compliance officer and reclaiming its warehousing duties , the company now generates a daily audit report that shows orders that need attention or intervention.The homegrown report draws from all the company's systems , including fulfillment , shipping , credit authorization , customer service , and accounting.
But no matter what systems e-tailers put in place or how they restructure their warehousing , there always will be cases where suppliers sell faulty parts , causing problems such as those experienced by Patriot Computer in 1999.