www.winebusiness.com/SalesMarketing/webarticle.cfm?ref= -
[Cached Version]
Published on: 3/15/2008
Last Visited: 4/15/2008
Thomas Belelieu, managing director of the Whitehall Hotel, noted that the movie Sideways commercialized Merlot.
...
Merlot continues to outsell Cabernet Sauvignon, according to Thomas Belelieu, managing director of the 222-room Whitehall Hotel in Chicago, which contains one bar and one restaurant.He admitted, though, that "the movie commercialized Merlot" and hence probably damaged the grape's reputation.
...
"Merlot helped people pull out from White Zin," said Belelieu.
...
Belelieu also thinks that Merlot can shine in both blends and single varietals.It is a "nice, smooth and easy approach to red wine that is easily adaptable to different regions and locations," he said.
Indeed we are seeing some great 100 percent or primarily Merlot-based wines from Chile as well as heavy-hitting wines from southern Tuscany's coastal Maremma region.Although, I have to admit, in a recent press trip to Tuscany with Thompson International Marketing, I found Cabernet Sauvignon a better partner to Sangiovese in many of the bold, intense Maremma blends.
Merlot is not only approachable and young, but tends to age graciously and more rapidly than many other grapes.In a market that rarely has the time or inclination to cellar wines, that's a boon for both the trade and consumers."We don't have time to age things 20 to 30 years," said Belelieu.