David Belding This is Me

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1. 1. www.sportsbusinessjournal.com

   www.sportsbusinessjournal.com/ - [Cached]

   Published on: 6/2/2008   Last Visited: 6/3/2008

   "I think it's safe to say almost everybody above the suite levels, about 90 percent of those people, will watch the screens instead of the playing field," said Dave Belding, Mitsubishi's West Coast regional sales manager.
   ...
   With a 1.2 million-pound scoreboard, "there are issues of weight and wind loading and access to get in and out of the board," Belding said."But one of our biggest challenges is making sure you can see it from the sidelines."
   
   That's critical, he said, because Cowboys owner Jerry Jones tends to come down to the sidelines late in the game and stand with his players.
   
   "Nobody involved in the project wanted to disappoint him and have him walk down there and not be able to see a clear image on the screen," Belding said.
   
   To ensure a full view directly above field level, Mitsubishi is attaching what it calls contrast panels, a protective element used for arena scoreboards to reduce the glare from ceiling lights.Outdoor football stadiums typically have louvers shading the LED displays.The Cowboys' new facility has a retractable roof that covers a hole in the middle shaped similarly to the opening at Texas Stadium, where the club has played since 1971.
   
   "The boards are sloped at approximately 10 degrees, but beyond that, we're using a different treatment on this particular display because it's not going to be exposed directly to the sunlight," Belding said.

2. 2. Jobs, News and Views for All of Higher Education - Inside Higher Ed :: More Than Just Keeping Score

   www.insidehighered.com/news/20 - [Cached]

   Published on: 9/1/2006   Last Visited: 1/20/2007

   David Belding, regional sales manager for Mitsubishi Electric, which manufactured a 117-foot-long screen , one of the largest in college football , at the University of Nebraska, said that project cost about $5 million, which is typical for major Division I upgrades.
   
   Belding said many colleges added video display screens about 10 years ago and are now upgrading with larger screens because of lower costs of the LED products.

3. 3. Mitsubishi unit names regional sales manager - PittsburghLIVE.com

   www.pittsburghlive.com/x/tribu - [Cached]

   Published on: 5/15/2005   Last Visited: 5/15/2005

   Mitsubishi Electric Power Products Inc. has named David Belding regional sales manager for its Diamond Vision Systems Division. He will be responsible for selling the display system in the Western U.S. and Canada. He has more than 20 years' experience in large-scale video displays. He previously worked for the company for 13 years.