Bob Bekesha This is Me

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1. 1. Input/Output a Quarterly Newsletter

   www.dgi-invisuals.com/docs/fea - [Cached]

   Published on: 9/16/2006   Last Visited: 11/22/2007

   "In a place like Foxwoods, image is everything," says Robert Bekesha, vice president of sales and marketing for Digital Graphics Inc. (DGI) of Burlington, MA. "I was making a sales call about some other printing we were doing to promote their star entertainment when I saw the original vinyl they had printed and wrapped around poles in the entry way, " remembers Bekesha.
   ...
   "Fabrics offer a lot more flexibility than vinyl for trade show exhibitors," suggests Bekesha. "The fabrics themselves are lightweight and can be mounted on a lightweight stand maybe six or seven pounds. The whole exhibit can be set up in 10 or 15 minutes."
   
   Another advantage of fabric is that unlike vinyl, it can be rolled up. "If it's not packaged well, vinyl has memory at times," explains Bekesha. Furthermore, Bekesha says customers are impressed with the richness and boldness of the colors that digital printing brings to fabric. "Fabric has a high perceived value. Customers can combine images, text, and solid colors for great impact. "A bank customer recently ordered 4x8' banners to use as a backdrop at an annual meeting. "This customer had used nice muted colors and graphics to create a funky annual report," recalls Bekesha.
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   "We add the color," says Bekesha, "Color matching is very critical.

2. 2. DGI Official Press Releases

   www.dgi-invisuals.com/docs/pre - [Cached]

   Published on: 9/16/2006   Last Visited: 11/22/2007

   Bob Bekesha VP of Sales and Marketing, believes that DGI is now positioned to become New England's leader for visual merchandising, messaging, and communication.
   
   "DGI has been recognized as the provider of choice for large digital imaging projects," comments Bekesha.
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   Bob Bekesha believes that DGI has set the stage for additional acquisitions and expansions: "DGI will continue to invest in new, as well as traditional printing technologies that will take us closer to being the total solutions provider."
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   "The Providence area, from an arts and cultural standpoint alone, has a tremendous need for visual messaging to communicate the many ongoing and continuous cultural offerings," observes Bob Bekesha, VP of Marketing and Sales for DGI.
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   "DGI has been recognized throughout New England as the provider of choice for solutions involving large digital imaging projects," comments Bob Bekesha.
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   "When you consider that a highway billboard in the Boston area costs between $5,000 and $13,000 a month to rent, the lost opportunity cost in advertising for a company to not advertise on even one of their trucks or vehicles is substantial," remarks Bob Bekesha, VP of Marketing and Sales for Digital Graphics Inc (DGI).
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   "It's surprisingly economical to wrap even a single truck or vehicle; we wrapped a bus for Mt. Wachusett College" comments Bekesha.
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   Karlis balanced the management team by bringing in Bob Bekesha, a senior sales executive that Karlis had worked with before.
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   "DGI has been recognized throughout New England as the provider of choice for solutions involving large digital imaging projects," comments Bob Bekesha, VP of Marketing and Sales.

3. 3. DGI in the News

   www.dgi-invisuals.com/docs/new - [Cached]

   Published on: 3/1/1999   Last Visited: 11/22/2007

   "We never teach them everything in one hit," explains Bekesha.
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   Bekesha, shown above recreating the pose he adopted for his photo on the side of the DGI van, estimates that the wrapped van provides DGI with about $60,000 of free advertising a year. "I think we're only beginning to appreciate the potential for digital-printing technology," says Bekesha. When DGI's project managers show off new applications, the comment they hear most often is "Wow! I didn't realize I could do this." Karlis and Bekesha agree, however, that some of the more routine jobs are indeed being done in-house by companies that have bought their own wide-format inkjet printers.
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   In looking for a cost-efficient way to put an appropriately themed mural in the approximately 700 square feet of space in the bar, Davenport returned the call of Robert Bekesha, Digital Graphics' vice president of sales and marketing.
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   "It started out with the wall in the Legends Bar, but then it moved on to an area that's become a mini-theater for the building's sports museum, and then to the images in the stairwell outside the bar," Bekesha says. "We started offering solutions on one project, but it made sense for us to do the others, even though they're really three areas requiring three solutions using three different materials and three printing processes. "It was a matter of us coming up with some different options," Bekesha concludes.
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   "For instance, they wanted to reduce the ice surface on the wall," says Bekesha.
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   Bekesha says a great deal of that was spent upfront working with Davenport and Williamson.