John Beitter This is Me

 View all 8 references Web References

1. 1. The Richards Group

   www.richards.com/default.asp?S - [Cached]

   Published on: 12/10/2007   Last Visited: 12/10/2007

   John Beitter

2. 2. Corpus Christi Coastal Bend South Texas news, information, events calendar

   www.caller.com/ccct/state_texa - [Cached]

   Last Visited: 4/17/2004

   "Dallas is just an ill-defined brand at this stage," said John Beitter, a marketing executive with The Richards Group who helped design the successful Motel 6 ads that carried the slogan "We'll leave the light on for you."
   
   "Every product has certain attributes. Our job is to find out what resonates with the broadest base of customers and take advantage of that," he said.

3. 3. Session Summary

   www.globalshop.org/e_pop_profi - [Cached]

   Published on: 2/20/2003   Last Visited: 12/2/2003

   · John Beitter Principal, The Richard's Group