Michele Beaulieux

The writing skills and business experience of Work in Motion's Michele Beaulieux are a great combination. Working with me on our company's publications, Michele shows great professionalism, along with an ability to learn even unfamiliar topics very quickly and communicate them effectively to a diverse audience.

Michele Beaulieux, Principal

Michele builds marketing programs for privately-held, business-to-business companies with sales forces but without in-house marketing departments. She serves as a project manager and creative director - working with trusted graphic designers, web programmers and other talented people on a per project basis.

Michele's clients and employers have seen sales and response rates increase dramatically with her energetic implementation of creative marketing strategies. She has achieved response rates of 20% on targeted direct mail campaigns, helped convert 7% of direct mail prospects into customers, quadrupled viewer click-throughs in key online advertising categories, doubled attendance at annual events, and tripled program enrollments. She has also secured media coverage in the Chicago Tribune, National Public Radio, and many trade magazines.

Described as "an M.B.A. who can write," she holds a B.A. from the University of Chicago and an M.M. [M.B.A.] in Marketing from the Kellogg School of Management at Northwestern University.

Beaulieux means "beautiful places" in Acadian French and is pronounced "bowl YOU."