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This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
Web References
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1. Farrand Research - Staff Information - Mary Barton
www.farrandresearch.com/s_mary - [Cached]Published on: 9/9/2000 Last Visited: 2/9/2001
Farrand Research - Staff Information - Mary Barton
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Mary Barton, Ph.D. - Research Director mbarton@farrandresearch.com
Dr. Mary E. Barton comes to Farrand Research from The Gallup Organization and is Research Director, overseeing the development and implementation of research projects, from design of the research instrument to analyzing data and making recommendations to clients. She brings over 20 years' experience in research, first in field services on the East Coast and then, after graduate school, with major project responsibility.
Her market research background spans a wide range of techniques, topics and industries. With both qualitative and quantitative experience, she has developed broad international interests and conducted research throughout the U.S. and in parts of Asia. Among the many industries for which she has conducted research, she includes the following :.
Health care, medical products, and medical research organizations Transportation and automotive manufacturers High-technology manufacturers and service providers Entertainment and gaming Theme Parks Advertising and publishing
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Dr. Barton has advised numerous clients on appropriate research techniques for their individual issues, frequently drawing from a range of analytical tools, from the most common such as frequencies and cross-tabulations to correlations and more sophisticated modeling techniques.
After receiving a Bachelor's degree in Business Administration from Francis Marion University in South Carolina, she earned a Masters degree in Marketing and a Ph.D. in Strategic Management both from the University of Nebraska. She has taught marketing research and management at both the graduate and undergraduate levels. As Research Director for The Gallup Organization, Dr. Barton supervised a wide range of research from health care to fast food.
