Stephen Bartlett-Bragg This is Me

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1. 1. www.eb2.com

   www.eb2.com/eb2/team.html - [Cached]

   Published on: 12/21/2007   Last Visited: 12/21/2007

   Stephen Bartlett-Bragg Co-Founder & Executive Director Commercial
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   Stephen Bartlett-Bragg
   
   A former senior airline executive with both Qantas Airways and British Airways with broad experience in all aspects of airline commercial activities that included; direct and indirect distribution, market development, yield and revenue management and sales and marketing. Stephen was also a Board Member of Sabre Pacific.

2. 2. eNewsline: Issue 5: Stephen Bartlett Bragg EB2

   www.airlineinformation.org/pub - [Cached]

   Published on: 11/26/2007   Last Visited: 11/26/2007

   Interview with Stephen Bartlett Bragg, co-founder and
   
   executive director, EB2 International
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   To get more information about EB2's expansion plans and industry trends, Airline Information's Ritesh Gupta spoke to Stephen Bartlett Bragg, co-founder and executive director, EB2 International.
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   Stephen Bartlett Bragg: We decided to expand into these two regions based on our success in Europe and the South Pacific, coupled with recognition that the online market in these regions is maturing rapidly and ready for more comprehensive and sophisticated systems coupled with strategic expertise.
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   Stephen Bartlett Bragg: It is progressing quite strongly, largely being driven on the back of the rapid expansion of airlines in the region, airlines that are growing at a pace not seen in other parts of the world.
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   Stephen Bartlett Bragg: I think airlines understand this however, typically their immediate needs tend to capture their focus.
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   Stephen Bartlett Bragg: (I feel they should) Be bold and confident that the new mix of fares and fare structures can yield a better net outcome.
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   Stephen Bartlett Bragg: At EB2, we believe that there are numerous further opportunities that extend right through the airport, in-flight and post trip experiences that can be capitalized through an airlines website.
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   Stephen Bartlett Bragg: Key elements to increasing online booking conversion rates must include delivering transparency and making it easy for their customers to find and quickly make a booking that best meets their individual needs.
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   Stephen Bartlett Bragg: One example was deploying the ability for online customers to book online through the airline's website and pay through an ATM.
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   Stephen Bartlett Bragg: I guess we see online shopping as no different really to retailing on the high street, it's just a different shop window.
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   Stephen Bartlett Bragg: This is an interesting question, in our minds whilst the legacy carriers may have adopted a more cautious approach we see increasing convergence in their strategies between these two groups.
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   Stephen Bartlett Bragg: Our initial focus has largely been helping airlines deploy effective online solutions and strategies to achieve their online transactional goals, however, we see the move to a relational phase as critical to fully optimising the online channel and this alone provides tremendous opportunities for companies such as EB2.

3. 3. EB2 International - Online Retail Solutions for Airlines

   www.eb2.com/management.asp - [Cached]

   Published on: 9/21/2007   Last Visited: 9/21/2007

   Co-Founder & Executive Director - Stephen Bartlett-Bragg An experienced airline executive with both Qantas Airways and British Airways with broad experience in airline commercial activities that included; Industry Sales, Retail Sales, and Market Development. In all of these capacities, Stephen gained invaluable strategic and management experience in airline distribution, yield management, sales and marketing. Stephen was also a Board Member of Sabre Pacific.