jennifer mccoy bartko -
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Published on: 12/15/2006
Last Visited: 12/15/2006
Jennifer McCoy BartkoPrincipal
Jennifer McCoy Bartko is a writer and media strategist for the technology industry, possessing nearly 10 years experience in corporate, agency and government environments, as well as business ownership.
Since 2000, Bartko has owned and managed Newgrange Communications (formerly Triskelion Communications), offering project-based strategic planning, media relations and copywriting services to technology companies and organizations.She is known for her ability to quickly understand the needs of various audiences, effectively crafting and delivering strategic messages via written and verbal channels to gain communications "market share" for her clients.Over the years, Bartko has garnered hundreds of articles and mentions in key media outlets and has written innumerable press releases, case studies, bylined articles, white papers, brochures, product collateral and other copy.
Bartko served in the communications office of the Ohio Department of Development where she managed the public relations for the state's technology and international trade initiatives.While there, she led the efforts to strengthen Governor Bob Taft's Third Frontier Project as a technology initiative that impacts the average citizen.Additionally, Bartko coordinated the media relations and speechwriting for Governor Taft's Business and Investment Mission to Japan and Taiwan, securing favorable coverage in local, national and international media outlets.
As public relations manager for Silverpop, Bartko spearheaded the communications efforts to change Silverpop's market perception from a basic software company to an e-mail marketing expert and software solutions/services provider.During her tenure, she established collaborations with key industry influencers and engaged a relationship that resulted in a book collaboration, increasing Silverpop's exposure in the e-mail marketing solutions and services market.Bartko also coordinated the media and analyst relations for the company's new product launch, generating more than 30 national and local articles and five analyst reports.
As writer and senior account manager at Socket Public Relations (now Blanc & Otus), Bartko was responsible for developing and managing the public relations initiatives for multiple high-tech accounts.She played a critical role in the launch of several new products and companies, and worked with senior marketing executives in creating and executing strategic messages and plans that coincided with the companies' overall marketing campaigns.
Bartko discovered her talent for writing and communications while working for Sony in its Pittsburgh television plant.Fluent in Japanese, she acted as liaison between the Japanese and American employees in the company's CRT division.Additionally, she contributed to the company's paper, The Pulse, in which she covered news from the CRT division and wrote a monthly employee-recognition column titled "In the Spotlight."
Bartko graduated from the University of Pittsburgh with a bachelor's degree in Japanese, a double minor in cultural anthropology and Asian art history, and a certificate in East Asian Studies.She spent a year abroad studying the Japanese language and culture at Konan Daigaku in Kobe and Kansai Gaikoku Daigaku in Osaka.
Bartko is a member of the Public Relations Society of America (PRSA).She is also a founding member of the Golden Tea Roses, an alumni organization for the Alpha Zeta chapter of Sigma Delta Tau at the University of Pittsburgh.Bartko lives with her husband in Columbus, Ohio, where she enjoys hiking, reading and cooking in her spare time.
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