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Published on: 5/31/2004
Last Visited: 5/31/2004
- Jonathan Barouch, CEO - FastFlowers.com.au
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Jonathan Barouch, CEO - FastFlowers.com.au
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Jonathan Barouch, Chief Executive Officer - FastFlowers.com.auAt 17 years of age, Jonathan Barouch was already a successful entrepreneur, having bought and sold highly desirable commodities in the school yard, like lollipops.
The story goes that he felt uncomfortable purchasing flowers for his girlfriend and after discussing the situation with friends who had had a similar experience, realised there may be a market for a more convenient means of purchasing flowers.Shortly thereafter, in 1999, fastflowers was born.Since then, many online florists have emerged, but fastflowers has continued to remain competitive through sound business practice which includes a methodical approach to traffic driving strategies and product innovation.This year sees the launch of two retail outlets in Sydney and potentially more to come.
At 22, Jonathan is one of Australia's most successful entrepreneurs, having been a finalist in the Australia Post Small Business Awards as well as being a semi-finalist in the Australian of the Year, 2003.He is a well-known and highly respected public speaker who is valued for his insights into developing a successful business.His role in developing the fastflowers and traffic to the site are viewed as case studies on best practices in starting and evolving a retail business online.
In 2003, Jonathan completed a BComm at UNSW and is currently completing his Honours in Economics.
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