Erick Barney

The content, "gives them a reason to keep coming," says Erick Barney, MotorcycleUSA's marketing manager.
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But until recently, "it's been difficult to get advertisers in there and get the ad revenue up to where it can float itself," Barney says.But this picture is improving, he says.
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Barney can sweeten the deal for well-trafficked affiliates."It's really competitive between the merchants," he notes.

MotorcycleUSA is "heavily reliant" on paid search, and has a full time person to run it.Again, "it's kind of nasty out there, there's heavy competition - there's constant jockeying around," he says.

Additionally, the site sends out a mass e-mailing every other week.Barney strives to provide a seasonal hook to the mailings, so customers don't perceive them as spam.E-mail, is "our number one marketing tool," Barney says.

As Barney sees it, success in e-commerce is a two-step process: acquisition and customer relationship management.

Have your website professionally optimized for the major search engines. Let the experts at Rank for $ales help you. Learn more by clicking here.Acquisition - the process of attracting customers - is "going to be good for a few years to come," he predicts.There are still many new shoppers coming on board the Web.But longer term, he sees acquisition as getting tougher all the time."Google AdWords used to be dirt cheap, now more and more little companies jumped in there and everyone's bidding on terms."

As customer acquisition grows ever more expensive, e-commerce success "will become a game of customer relationship management," he says.

MotorcycleUSA Marketing Manager Erick Barney says coupon and promotion code sites are very effective.

"When people make their purchase on our site, they check out what types of coupons are available and apply them," Barney says."We've been doing it for a couple of years now.It's definitely been effective."

The content, "gives them a reason to keep coming," says Erick Barney, MotorcycleUSA's marketing manager.
...
But until recently, "it's been difficult to get advertisers in there and get the ad revenue up to where it can float itself," Barney says.But this picture is improving, he says.
...
Barney can sweeten the deal for well-trafficked affiliates."It's really competitive between the merchants," he notes.

MotorcycleUSA is "heavily reliant" on paid search, and has a full time person to run it.Again, "it's kind of nasty out there, there's heavy competition , there's constant jockeying around," he says.

Additionally, the site sends out a mass e-mailing every other week.Barney strives to provide a seasonal hook to the mailings, so customers don't perceive them as spam.E-mail, is "our number one marketing tool," Barney says.

Handling CustomersAs Barney sees it, success in e-commerce is a two-step process: acquisition and customer relationship management.

Acquisition , the process of attracting customers , is "going to be good for a few years to come," he predicts.There are still many new shoppers coming on board the Web.But longer term, he sees acquisition as getting tougher all the time."Google AdWords used to be dirt cheap, now more and more little companies jumped in there and everyone's bidding on terms."

As customer acquisition grows ever more expensive, e-commerce success "will become a game of customer relationship management," he says.

The content, "gives them a reason to keep coming," says Erick Barney, MotorcycleUSA's marketing manager.
...
But until recently, "it's been difficult to get advertisers in there and get the ad revenue up to where it can float itself," Barney says.But this picture is improving, he says.
...
Barney can sweeten the deal for well-trafficked affiliates."It's really competitive between the merchants," he notes.

MotorcycleUSA is "heavily reliant" on paid search, and has a full time person to run it.Again, "it's kind of nasty out there, there's heavy competition , there's constant jockeying around," he says.

Additionally, the site sends out a mass e-mailing every other week.Barney strives to provide a seasonal hook to the mailings, so customers don't perceive them as spam.E-mail, is "our number one marketing tool," Barney says.

Handling CustomersAs Barney sees it, success in e-commerce is a two-step process: acquisition and customer relationship management.

Acquisition , the process of attracting customers , is "going to be good for a few years to come," he predicts.There are still many new shoppers coming on board the Web.But longer term, he sees acquisition as getting tougher all the time."Google AdWords used to be dirt cheap, now more and more little companies jumped in there and everyone's bidding on terms."

As customer acquisition grows ever more expensive, e-commerce success "will become a game of customer relationship management," he says.

Erick L. BarneyMarketing and Advertising ManagerMotorcycleUSA.com877-668 6872 x *830