www.audiographics.com/agd/072806-2.htm -
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Published on: 7/28/2006
Last Visited: 3/8/2007
You can get a sense of this separation by listening to a podcast produced by MarketWatch's Frank Barnako, then by reading how a podcasting industry trade is reporting the content of the Nielsen report (discussed in Barnako's podcast).
While the podcating article has an opening sentence of ""The most popular podcasts could be making their producers more than $1 million a year.", the essence of what Larry Gerbrandt discusses with Barnako is boiled down to one sentence; "Where we really see some of the future of podcasting, actually, isn't so much in the b-2-c area as much as it is b-2-b ... " (Gerbrandt is vice president and general manager of the unit of VNU which concentrates on podcasting.)
That sentence from Gerbrandt isn't mentioned in the article at Podcasting News.
Related Story: Podcasting News - articleListen to Frank Barnako's MarketWatch Podcast