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Published on: 7/31/2008
Last Visited: 7/31/2008
"We met with the filmmakers two years ago and have pursued it ever since, but the only stumbling block was that the budget led to a bigger financial upfront than we were willing to do," Sony Classics co-head Michael Barker said.
While the major studios, specialty divisions and indie distributors mostly left Cannes empty-handed, Sony Classics and IFC Films benefited from the market downtown.Both acquired the largest number of official selection and market titles in their history, partly because the lack of frenzied competition led to dropping prices.
Sony Classics rejects IFC's day-and-date model, but both look to create a valuable library of titles to attract viewers over the long term.
"Having a meaningful theatrical run to give a good profile to a film, whether people see it in theaters, on DVD or TV, is our mantra," Barker said.He insists it's "tough but not impossible" for indie films to break through the crowded marketplace.