John Bakovich

John Bakovich, area manager for Rexel Colotex Electrical Supply, Loveland, Colo., believes that as more smaller distributors are acquired by the big players, it will become increasingly important for smaller distributors to place an emphasis on marketing.

Bakovich, a marketing major in college, has long been aware of the positive effects good marketing can play for an electrical distributor."A lot of people think of marketing as just an advertisement or a promotion," said Bakovich."They don't think of the really important parts of marketing like market segmentation and target marketing and even sales strategy and pricing.Marketing encompasses a whole lot more than putting an advertisement in a magazine or newspaper.Rexel is placing what I call the ‘right emphasis' on marketing."

Rexel's acquisition of Colotex was finalized in June, so Bakovich, who headed Colotex's marketing efforts before the acquisition, has been able to compare marketing approaches firsthand."I know that my experience with Rexel so far has been that they place a lot of emphasis on the true role of marketing.

"Being part of a large distributor now, I see the resources that they have in the marketing department," said Bakovich.
...
"Not without a lot of phone calls and a lot of research and a lot of time that a typical independent distributor just doesn't have," said Bakovich.
...
The entry that won the distributor the title was for a spiff program engineered by John Bakovich, area manager at Rexel Colotex."That was the spiff program we run for our inside salespeople that awards them for selling different types of lamps," said Bakovich.
...
"Ours sales for lamps for the two months that we usually run the promotion are just phenomenal," said Bakovich.

JOHN BAKOVICH - GENERAL MANAGER

Area Manager: John Bakovich*

Rexel Colotex 4530 Innovation Dr.

Area Manager: John Bakovich*

Rexel Ryall 757 Valley Ct.
...
Area Manager: John Bakovich

Area Manager: John Bakovich*

Area Manager: John Bakovich**
...
Area Manager: John Bakovich*
...
Area Manager: John Bakovich**
...
Area Manager: John Bakovich**