Mr. Robert H. Baker Jr.

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  corporate.wildcardsystems.com/index.cfm?pageid=articles - [Cached Version]
  Published on: 1/4/2000    Last Visited: 5/13/2008  

  "We are definitely going to see more activity with stored-value cards moving forward," says Robert H. Baker, senior vice president-consumer debit products at Visa."We foresee a number of opportunities where stored value can make inroads, now that (the gift card programs) have captured the attention of American consumers."
  
  Baker predicts stored-value cards will expand beyond retail and cash replacement cards into the realm of insurance, where stored-value cards could be sent to customers in lieu of a check for claims.

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  www.sec.gov/Archives/edgar/data/1326165/000125672505000 - [Cached Version]
  Published on: 10/1/2004    Last Visited: 5/6/2005  

  0001326165 Baker Robert H JR 3676 W. CALIFORNIA AVE., BUILDING D SALT LAKE CITY UT 84104 0 1 0 0 Executive Vice President

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  corporate.wildcardsystems.com/index.cfm?pageid=articles - [Cached Version]
  Published on: 10/13/1999    Last Visited: 5/13/2008  

  The added function will take place as The ClaimCard Inc. begins processing TravelMoney transactions next month, says Robert Baker Jr., Visa Senior Vice President.Baker tells CardFax that Visa chose to add a POS function to TravelMoney only in the U.S. because merchants in some other countries may secure online authorizations only when purchases exceed several hundred dollars."An issuer could get hit with three or four under-floor transactions that could result in cardholders exceeding their balances, which the issuers would have to pay," he says.

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  BAI's Retail Delivery 2002 - [Cached Version]
  Published on: 1/23/2002    Last Visited: 10/17/2002  

  Bob Baker, Senior Vice President, First Data Corporation
  
  Transforming Credit Operations is Key to Profits and Customer Retention

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  Bank Technology News: Financial Service Online Back... - [Cached Version]
  Published on: 11/4/1999    Last Visited: 12/14/2002  

  Visa does not intend to promote debit card use online, says Robert Baker Jr., Visa senior vice president."I don't know that this changes our whole approach here to convince consumers to use debit cards instead of checks and cash, neither of which you generally can use on the Internet," Baker says."So I don't believe on the debit side of Visa we will do anything to promote usage on the Internet."
  
  Meridien Sees Internet Growth
  
  (November 18, 1999) Financial institutions spending on strategic technology is growing 18% annually because of the Internet and other electronic delivery channels, according to Newton, Mass.-based (www.meridien-research.com) Meridien Research.Meridien released this prediction along with others during a client conference on Nov. 16.

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  Bank Technology News: Financial Service Online Back... - [Cached Version]
  Published on: 11/4/1999    Last Visited: 2/10/2002  

  Visa does not intend to promote debit card use online, says Robert Baker Jr., Visa senior vice president."I don't know that this changes our whole approach here to convince consumers to use debit cards instead of checks and cash, neither of which you generally can use on the Internet," Baker says."So I don't believe on the debit side of Visa we will do anything to promote usage on the Internet."
  
  Meridien Sees Internet Growth
  
  (November 18, 1999) Financial institutions spending on strategic technology is growing 18% annually because of the Internet and other electronic delivery channels, according to Newton, Mass.-based (www.meridien-research.com) Meridien Research.Meridien released this prediction along with others during a client conference on Nov. 16.

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  ClaimCard Company - [Cached Version]
  Published on: 10/25/1999    Last Visited: 3/4/2002  

  "Visa has enjoyed a long and successful partnership with AAA and is thrilled to be working with them to test this exciting new payment tool," said Robert H. Baker, Visa Senior Vice President, Consumer Debit Products."Visa is dedicated to increasing consumers' use of payment products over cash and check and the AAA MemberOne and MemberCash cards are an ideal way to demonstrate these benefits."
  
  Visa is the leading payment brand and the largest consumer payment system worldwide with more volume than all other major payment cards combined.Visa plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders.Visa has more than 70 smart card programs in 33 countries and on the Internet, with 23 million Visa chip cards, including over 8 million Visa Cash cards.Visa is pioneering SET Secure Electronic Transaction(tm) programs to enable and advance Internet commerce.

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  Credit Card Management - [Cached Version]
  Published on: 3/1/2003    Last Visited: 3/1/2003  

  "The chip card programs required special terminals and special procedures that made them a hard sell," says Robert H. Baker Jr., senior vice president of stored-value initiatives for First Data Corp."But the cards today have the look and feel of Visa and MasterCard, even when they're not branded that way.And they don't require much training for acceptance, which is real important to retailers that have heavy employee turnover."
  
  Leading the stored-value trend are gift cards.New York-based Bain & Co. had predicted gift card sales would hit nearly $38 billion in 2002, up nearly three-fold from around $13 billion as recently as 1998 (chart).

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  Gift Cards: The Gift that Keeps on Giving and the... - [Cached Version]
  Published on: 8/30/2002    Last Visited: 5/12/2003  

  Robert H. Baker, Jr.
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  In his role as senior vice president of stored value, Robert Baker oversees the management and development of stored value card initiatives for global payments leader First Data.With more than 25 years of experience in the financial services industry, Baker brings a wealth of leadership and management expertise to his position at First Data which he assumed in September 2001.Most recently, Baker served as the executive vice president and chief marketing officer for WildCard Systems, Inc., a processor of stored value products.
  
  Baker also has extensive experience in the operations and marketing functions from past positions with several multi-state and regional banks.Baker holds a bachelor's degree in marketing and finance.In addition, he is a graduate of The Stonier Graduate School of Banking at Rutgers University.

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  Intelecard News Online | Feature Stories - [Cached Version]
  Published on: 10/31/2003    Last Visited: 10/31/2003  

  And projecting into the future, Bob Baker, a senior vice president at First Data Corp., says, "Payroll cards will be the big gorilla in five years because we'll be automatically loading substantial value on these cards every two weeks, and many people will be using them," he says.

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