Mike Baker

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  yoursole.co.uk/media/news_july_25_02.htm - [Cached Version]
  Published on: 7/25/2002    Last Visited: 8/26/2008  

  Says Mike Baker, President and CEO.

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  www2.yoursole.com/news - [Cached Version]
  Published on: 10/20/2006    Last Visited: 7/20/2008  

  "The world's top adventure racing teams, which often race on their feet for hundreds of miles in a single competition, have long had a strong affinity for our products," notes SOLE president, Mike Baker.
  ...
  "SOLE is proud to make this first donation to such an important, worthy cause," states SOLE president and founder, Mike Baker.
  ...
  Based on sales forecasts, Baker expects SOLE to donate an additional $25,000 to Karno Kids by the end of 2007.

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  BUSINESS - Great Falls Tribune -... - [Cached Version]
  Published on: 7/7/2005    Last Visited: 7/7/2005  

  But we didn't have a distribution plan that allowed us to pinpoint what was going right and what was going wrong," said Mike Baker, Edge Marketing's owner."The product needed stronger consumer awareness."
  
  So, he tried something new.
  
  Back in his college days, Baker's painting business brought in money to pay tuition.But it also left him with a bad back.
  
  "I started looking at the insole market and playing around with what was under my feet," he said.
  
  The market was fragmented, with a great gap between the over-the-counter products sold in pharmacies and grocery stores and the more expensive custom-made products.
  
  "There were a few niche companies for middle-of-the-road products but no clear leaders," Baker said.
  ...
  The foreign trade zone and proximity to shipping companies were attractive assets when Edge Marketing was looking for a stateside location in 2001, Baker said.
  
  The products arrive by FedEx air cargo and are shipped out mostly through ground carriers, which all have facilities at the airport.
  
  "Another appeal is that Great Falls is close to Calgary, so it's easy to get between our two sites," he said.
  ...
  "Physically, things are getting tight, and I anticipate at some point we will need to expand," Baker said.

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  Biographies - [Cached Version]
  Published on: 8/13/2000    Last Visited: 5/15/2001  

  Mike Baker , 37 , Senior Account Manager , has worked in the city for 20 years , the last five of which have been spent in the equity stock lending market.He was instrumental in the implementation of CGO II at Investec and subsequently moved to the UK trading desk.In 1998 he joined HSBC Investment Bank where he traded UK Equities , cash and collateral.

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  FAQ's - [Cached Version]
  Published on: 4/3/2001    Last Visited: 1/11/2003  

  (Vancouver, BC) -- young entrepreneur, Michael Baker, founded EDGE MARKETING CORP. in 1998.At the age of 22, he had a vision to develop and commercialize innovative new product concepts in unconventional ways.The company has branded its "Edge Launch Program" which is designed to bring fresh ideas to market in a very short amount of time, while ensuring the highest probabilities for commercial success.
  
  The company is premised on a business model that views direct selling as a way to educate, drive sales, and build its brands.EDGE MARKETING supports its rapid product rollout to national retailers with infomercials and widespread marketing campaigns in order to generate product awareness and drive retail sales.
  
  The "Edge Launch Program" has successfully launched its first new product, the Proedger and is ready to duplicate that success with it's next product, the SOLE Orthotic.
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  The Proedger, an invention designed by Baker himself, is a completely new universal attachment for gas and electric lawn trimmers that turns a trimmer into a professional lawn edger.By supporting an inverted trimmer the Proedger enables the operator to smoothly and easily roll their way to a perfect edge.The edging market is a growth segment within the lawn care industry and the Proedger is the right product at the right time.For more information on the Proedger, visit http://www.proedger.com/ or call 1-866-235-7653.
  
  EDGE MARKETING recently launched their second product, SOLE Orthotics at the Las Vegas Super Show (January 2001).The feedback from podiatrists, professional athletes and consumers has been overwhelming.

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  OIA :: Press Room :: Industry Press Releases - [Cached Version]
  Published on: 12/1/2006    Last Visited: 12/15/2006  

  "SOLE has a growing legion of enthusiastic customers who range from world-class professional athletes, to construction workers, to the US Military," says Edge Marketing president, Mike Baker.
  ...
  In a quest to find an effective and affordable solution to relieve his chronic back pain, British Columbia entrepreneur Mike Baker launched SOLE Custom Footbeds in 2001.Today, REI, Red Wing Shoes and thousands of specialty retailers around the world carry SOLE Custom Footbeds.

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  ONLINE MEDIA KIT - WHO - SOLE CUSTOM FOOTBEDS - [Cached Version]
  Published on: 5/21/2003    Last Visited: 5/21/2003  

  Edge Marketing Corp. (Canada) and Edge Marketing Sales Inc. (United States) and both owned by one man - Michael Baker.He is an integral part in the successful growth that the company has achieved since its inception in 1998.The company has undergone several evolutions since then by adding products, hiring more staff, widening territories, and taking on whole new markets.The response to their flagship product, SOLE Custom Footbeds, has been overwhelming.The first commercial sale came in January of 2000 and a lot has changed since then, yet the backbone remains the same.
  
  Michael Baker, PresidentMichael Baker received his Bachelors of Business Administration from Simon Fraser University with concentrations in finance and marketing.A successful entrepreneur from age of 11, Baker has exercised his entrepreneurial skills in numerous different businesses.It began with a lawn mowing business he started in grade 7.
  
  He later paid his way through university running Sunshine Painting, generating an average of $100,000 during the four summer months.After completing his degree, he worked for two years as an equity trader for HSBC Asset Management.Baker then decided to pursue his entrepreneurial passions, devoting his time to EDGE MARKETING CORP.
  
  With an idea generated from his lawn mowing days, he set out to commercialize his invention, the Proedger a universal edging attachment for a grass trimmer.The vision for EDGE MARKETING CORP. extends far beyond success already achieved from the Proedger.Baker now leads EDGE MARKETING as they continue to take products "from concept to consumer."
  
  The latest offer is SOLE Custom Footbeds - a custom heat moldable orthotic.Baker uses his strengths in leadership, management and skills in marketing and finance to guide his team along a profitable path.

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  Pinkbike.com : SOLE Sponsors Ryan Leech's New Norco... - [Cached Version]
  Published on: 5/22/2004    Last Visited: 1/30/2005  

  "This new sponsorship deal has been a long time in the making", quotes Mike Baker, President of SOLE Custom Footbeds.

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  Ryan Leech Wears SOLE Custom Footbeds - [Cached Version]
  Published on: 6/14/2006    Last Visited: 8/26/2008  

  stated Mike Baker, President of Edge Marketing.

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  SOLE Custom Footbeds Pimps Ryan Leech's Ride - [Cached Version]
  Published on: 11/22/2004    Last Visited: 8/26/2008  

  "This new sponsorship deal has been a long time in the making," quotes Mike Baker, President of SOLE Custom Footbeds.

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