Earthy Delights - Earthy Delights - Where Great Chefs... -
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Published on: 6/23/2006
Last Visited: 6/23/2006
Business profile: Ed Baker
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Ed Baker gets a workout ...
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On the beat: Ed Baker gets a workout at his aerobics class at the Parkwood YMCA in Haslett.He's taught the exercise classes for 14 years.Baker is a few credits away from finishing a dance degree at Lansing Community College.
As Ed Baker entered the Riverwalk Theatre on a chilly day in November 2001, his heart raced.
The then 50-year old father of two was auditioning to be Orsino in Shakespeare's "Twelfth Night."It was his first tryout in 20 years.
"I remember being scared to death in the audition, but then it all came back," Baker said.
He landed the part of Orsino, a lovesick count.But for Baker, acting is just a hobby - he spends the better part of his time running Earthy Delights, a gourmet foods distributor and mail-order shop in DeWitt Township that specializes in wild mushrooms.
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"As Americans change their tastes, it opens up more opportunities for us," Baker said.
Baker never intended to end up in the gourmet foods business, however.Early on, his passion was in music, dance and acting.
As a boy, Baker lived in 14 different places by the time he was 13, including Japan.His father was in the U.S. Army.
Ed Baker
President, Earthy Delights
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"It had a very interesting effect on me," Baker said of the frequent moving."I think it makes you very open-minded, and makes it easier to make friends."
Baker's first jaunt into Michigan came in 1969, when he was recruited to Michigan State University as a National Merit Scholar.He's been in the area ever since.
Over the years, Baker held jobs at a record store and a local banquet hall, among others.In 1990, took a job as a salesman with the company that would eventually become Earthy Delights, the Michigan Marketing Association.At that time, it was a 40-member gourmet foods cooperative.By 1996, Baker and other investors bought the firm.
"Between 1996 and 2000, our sales doubled," Baker said."But since 2000, sales have been flat ... because the economy has been really rough."
"But I feel lucky - a lot of people I know in this business are gone."
To ease the stress of being a small-business owner, Baker turns to aerobics.For 17 years, he's taken weekly classes at the YMCA and has taught classes for 14 years.
"The feeling you get from this kind of exercise, it's not a duty, it's joyful," said Baker, who is a few credits away from finishing a dance degree at Lansing Community College.
His favorite workout tunes?Latin and the oldies.
An avid guitar player, Baker says his dream vacation would be a trek north along the Mississippi River, to trace the roots of rock 'n' roll from Louisiana to St. Louis to Memphis and Chicago.
"You can learn a lot about America by listening to the music," Baker said.
His musical and acting roots go back to childhood.As a young man, Baker traveled Europe with a group of friends, putting on a traveling road show.
They performed skits, songs, mime routines and their very own musical, titled "I Was a Teenage Palm Tree."Today, Baker prefers to focus on more serious acting roles.Since the "Twelfth Night," he's had local roles in "The Sound of Music" and "Animal Crackers."
"He is so much fun to work with," said Erin Bennett, who directed Baker in "Animal Crackers," where he played Chico Marx's character, Ravelli.
"He was one of the first people who had his lines memorized ...I wouldn't have known that he hadn't acted for years and years."
Baker's also focused on growing his business.
He's getting more online orders and is considering opening a storefront.
"I am also hoping to develop a line of branded products which we can sell in stores," Baker said.