www.businessreport.com/archives/daily-report/2008/jan/3 -
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Published on: 1/30/2008
Last Visited: 1/31/2008
Negotiations are under way to rebrand the Holiday Inn Select, says Ed Baker, an executive vice president with Executive Hotel Management, which owns the property near the Interstate 10/College Drive intersection.InterContinental Hotels Group, the Great Britain-based company that owns the Holiday Inn chain, is phasing out the Holiday Inn Select brand, which targets business travelers."We feel like in this marketplace, a mid-luxury hotel is needed," Baker says."That will allow us to take care of the mid-market and the Holiday Inn customers."The Holiday Inn Selectâ€"which opened as a Sheraton and later rebranded as a Radissonâ€"was recently renovated, so Baker says it won't take a lot of work to turn the hotel into a Crowne Plaza, other than installing plasma televisions in all the rooms and fixing up the bathrooms.The Holiday Inn scheduled to be built adjacent to the current property will be one of the first of a new hotel prototype.Baker says by combining the new construction with the renovation, Executive Hotel will save some money. --Timothy Boone