www.thedailyreel.com/news-opinion/news/double-dog-dare- -
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Published on: 12/13/2006
Last Visited: 3/31/2007
"There are lots of people who want to create videos but don't know what to shoot," says DareJunkie's CEO Ben Bacal.We're giving users a script, or a blueprint."
Double Dog Dare YouThe challenges, created by comedians and script writers, test how outrageous and creative participants can get.In one of the nearly one hundred scripted challenges, participants are asked to find a random older man and pretend he's their long lost father.
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"We're giving viewers the ability to live vicariously through those accepting challengers," says DareJunkie's CEO Ben Bacal."It's almost like playing a live video game."The site provides social networking functionality so that Dare Junkies can meet other like-minded renegades to challenge or collaborate with them.Users will eventually be able to create their own challenges, which will be moderated by a "Challenge Manager."
Bacal worked previously on documentary reality shows, and on studio films as a visual effects coordinator.
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The 10 winners each month will share a prize of $5,000 initially, although Bacal and Niemerow plan to raise the stakes in coming months.Bacal is pursuing advertisers for product-placement that is "seamlessly integrated" into the videos.
"Imagine someone's girlfriend makes a really nice dinner," says Bacal."And the guy pours Gatorade over her head to thank her."DareJunkies also plans to publicize winners and introduce them to their network in Hollywood.
Dare Junkies is currently funded through "angels," friends and family, but Bacal is pursuing additional financing to expand Dare Junkies -- possibly into a televised series.