Shahar re-elected MAA president -
[Cached Version]
Published on: 6/7/2004
Last Visited: 6/7/2004
MAA said in a statement that Bharat Avalani, Unilever (M) Holdings Sdn Bhd channel communications manager, also retained his MAA post of vice-president.
Speaking at the association's AGM recently, Shahar urged MAA members to be innovative in business decisions and at the same time, build consumer confidence through quality products and services.
He pointed out that in a mixed and fragmented media environment, marketers would have to be very careful in choosing the communications medium to be effective in their campaigns.
Marketers, he said, must bring the relationship between brands and the consumer closer.