Bernard Asselin This is Me

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1. 1. Strategymag.com - Who'll control the future of digital TV?

   www.strategymag.com/articles/m - [Cached]

   Published on: 11/30/2003   Last Visited: 11/30/2003

   All the same, Bernard Asselin, senior director marketing acquisition for Toronto-based Bell ExpressVu, denies that its campaign, which started in September, targets any one company.
   
   "We're competing against all cable companies and against the other DTH [direct-to-home satellite] companies," he says.
   
   He explains that the real reason Bell is targeting cable providers generally is "because most of our new customers are coming from analogue cable.
   
   "So we just want to tell them our service is much better and we'll give you what you think you're getting on cable with 100% digital, time shifting and HD [high definition] channels."
   
   Creative is by the Montreal-based office of Cossette and features TV, print, free-standing inserts and door hangers for targeted postal codes. Asselin says the message being delivered is two-pronged: the ads tout both better-quality TV via a digital signal, and the advantage of choice and control via bundles and features like time-shifting.
   ...
   Though it's too early to give numbers, "Bundles are something that consumers are always asking for," says Bell's Asselin.

2. 2. Bell ExpressVu - ADVISORY

   biz.yahoo.com/cnw/030303/bell_ - [Cached]

   Published on: 3/3/2003   Last Visited: 3/3/2003

   Mr. Bernard Asselin, Corporate Director, Québec, Bell ExpressVu
   
   proceedings will begin at
   
   12:30 p.m., Wednesday, March 5, 2003
   
   Vieille Banque Room, First Floor

3. 3. Solutions Research Group

   www.srgnet.com/ca/news/_toront - [Cached]

   Published on: 8/3/2003   Last Visited: 12/26/2007

   "We're 14 per cent ahead of where we were last year in the same period," says Bernard Asselin, senior director of acquisition.
   ...
   The top reason, Asselin says, is the crisp picture quality a digital system offers ? "for the first time in your life, you'll find out the grass is green on TV" ? and the "crystal clear sound" ? a boon when watching music programs, such as last week's Rolling Stones concert in Toronto.
   ...
   Bell needs the system access fee, similar to what it has on long-distance telephone bills, to cover its $1.5 billion investment in satellite technology, Asselin says.