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  1. 1. SellingPower.com / Management
    www.sellingpower.com/article/d - [Cached]

    Published on: 7/11/2006   Last Visited: 7/11/2006

    Barry Asplund, southwest district manager for NETg, which sells off-the-shelf computer-based training to businesses throughout the United States, uses different types of teams based on each customer's needs. Team selling enables NETg to demonstrate multiple strengths to clients and design programs more tailored to their specific needs than if it relied on a single account executive to handle the entire sale.

    For one national account, Asplund's team included a national account manager to work with the customer's headquarters and account executives throughout the United States to serve the client's field offices.

    Asplund relates this success story: "To sell our training program to a national company's southwest office, I formed a team of two account managers and an implementation consultant.

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