Roger Asleson

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  www.sohoeditions.com/news.php - [Cached Version]
  Published on: 10/13/2008    Last Visited: 4/27/2008  

  Roger Asleson, Director of Public Relations for Opus One, along with Tom

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  wine.appellationamerica.com/wine-review/612/Climate-Cha - [Cached Version]
  Published on: 10/13/2008    Last Visited: 8/30/2008  

  "I'm amazed that there are not more wineries represented here," said Roger Asleson, Director of Public Relations for Opus One, who attended the seminar both days."Climate change presents so many vulnerabilities for an agriculture-based business, and they are magnified when you're producing a luxury product that depends on agriculture."
  
  So why was Asleson there?"Opus One is partly owned by a family, the Rothschilds, that sees a winery as something that should last for 300 years," he explained.

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  www.parkrecord.com/ci_9962184?source=most_emailed - [Cached Version]
  Published on: 7/23/2008    Last Visited: 7/25/2008  

  Roger Asleson
  
  Director of public relations, Opus One

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  Denver Post.com - Time is ripe for Raiders' ring... - [Cached Version]
  Published on: 1/19/2003    Last Visited: 1/19/2003  

  > "Here's to exquisite harmony and longevity - the hallmarks of the Raiders and a very fine ultrapremium wine," said Roger Asleson, spokesman for Opus One Winery in northern California, about 50 miles north of Oakland.
  
  Raise another glass to the AFC South champion Tennessee Titans, the team the Raiders play in today's AFC championship game for a trip to Super Bowl XXXVII.
  
  The Titans' problem is that in a young man's sport they are facing a decidedly older but clearly vintage Raiders.
  
  ...
  "I think both of them are rare commodities, and timing is everything," Asleson said about Opus One and the Raiders."Wines can't be opened too early, because they need to have time in the bottle.The Raiders needed time to mature, coalesce and attain the chemistry they have now.But they have it."
  
  A toast then - to the finer things that old age can bring.

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  Monterey County Herald | 07/15/2005 | Hotels, eateries... - [Cached Version]
  Published on: 7/15/2005    Last Visited: 7/15/2005  

  "He's in good company," said Roger Asleson, a spokesman for the winery.Opus One hires people to watch specifically for what Asleson calls walking glasses.
  
  "We make a reasonable attempt to retrieve them," Asleson said.

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  Smartmoney.com: Consumer Action: Ten Things Your Wine... - [Cached Version]
  Published on: 11/10/2000    Last Visited: 8/2/2001  

  According to Roger Asleson , director of public relations for Opus One , that is pretty much the point.I'd have to ask him which $50 bottle of wine he has in mind , he says.Will it have the cachet , the imprimatur of the Rothschild and Robert Mondavi families.No..
  
  2. Our labels are misleading..Seeing the words Napa Valley on a wine label is reassuring.The area is known for its first-rate grapes , and many of the best American wines tend to originate there.

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  Smartmoney.com: Consumer Action: Ten Things Your Wine... - [Cached Version]
  Published on: 11/10/2000    Last Visited: 1/26/2001  

  But it's scarce, reliable and prestigious. According to Roger Asleson, director of public relations for Opus One, that is pretty much the point.I'd have to ask him which $ 50 bottle of wine he has in mind, he says.Will it have the cachet, the imprimatur of the Rothschild and Robert Mondavi families.No..
  
  2. Our labels are misleading..Seeing the words Napa Valley on a wine label is reassuring.The area is known for its first-rate grapes, and many of the best American wines tend to originate there.

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  Welcome to Enologix.com - [Cached Version]
  Published on: 6/21/2008    Last Visited: 6/21/2008  

  But it wasn't just a one-way street, according to Roger Asleson of Opus One."Yes, the French had a lot to do with the success of the Napa Valley in terms of vineyards and techniques, but the Americans don't play second fiddle to anyone in marketing.The Great Growth French châteaux are good at managing exclusivity, but American wineries know how to market their wines to the U.S. market."
  
  Asleson says the French-American partnership as it has developed in the Napa Valley has benefited both countries: "Wines like Opus One and Insignia are presented like the French châteaux, that is, brand names that don't emphasize the grape varietals.

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  Wine Spectator Online | Daily Wine News | Opus One... - [Cached Version]
  Published on: 1/23/2004    Last Visited: 1/24/2004  

  "This is something both [Mondavi and Rothschild] wanted to do for many years," said Roger Asleson, director of public relations at Opus One.

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  actualités - [Cached Version]
  Published on: 12/30/2003    Last Visited: 7/30/2004  

  Roger Asleson, Head of PR, Opus One

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