Nancy Asleson

After years of variations on white, with an occasional dip into mauve, an intense greenish-blue sea change is occurring, says Nancy Asleson, manager of the design center at Lundgren Brothers Construction.

‘‘People are not afraid of color anymore,'' she says.‘‘The pendulum has swung to very deep, heavily saturated colors like browns and greens on all their walls, not on just an accent wall.Right now, people feel like they need safety and warmth.And all these rich, deep colors feel cozy, they feel like a warm hug instead of a white, medicinal hospital.''

So instead of eggshell and marshmallow, there are persimmon peel, spinach leaf, muddy waters, copper nail, iron orange, cottage red, Mediterranean olive and black raspberry.

...
Even the definition of neutral is changing to include deep dark beiges, bronze and moss greens, Asleson says.

People are enjoying the broader palette, although, she says, ‘‘For those of us who've lived through the avocado-green and harvest-gold era, it was a little bit scary getting back into those colors again.''

...
‘‘Our customers who come in to buy homes, they can trust that we wouldn't let anybody do that,'' Asleson says.

After years of variations on white, with an occasional dip into mauve, an intense greenish-blue sea change is occurring, says Nancy Asleson, manager of the design center at Lundgren Brothers Construction.

"People are not afraid of color anymore," she says."The pendulum has swung to very deep, heavily saturated colors like browns and greens on all their walls, not on just an accent wall.Right now, people feel like they need safety and warmth.And all these rich, deep colors feel cozy; they feel like a warm hug instead of a white, medicinal hospital."

So instead of eggshell and marshmallow, there are persimmon peel, spinach leaf, muddy waters, copper nail, iron orange, cottage red, Mediterranean olive and black raspberry.

...
Even the definition of neutral is changing to include deep dark beiges, bronze and moss greens, Asleson says.

People are enjoying the broader palette, although, she says, "For those of us who've lived through the avocado-green and harvest-gold era, it was a little bit scary getting back into those colors again."

...
For the vinyl siding most of her company's homes have on three sides, Asleson offers her homebuyers six shades of beige, a white and an off-white.She does not show them the blue the siding dealer carries.

One customer's request for baby-blue stucco with orange trim was refused.

"Our customers who come in to buy homes, they can trust that we wouldn't let anybody do that," Asleson says.

After years of variations on white, with an occasional dip into mauve, an intense greenish-blue sea change is occurring, says Nancy Asleson, manager of the design center at Lundgren Brothers Construction.

"People are not afraid of color anymore," she says."The pendulum has swung to very deep, heavily saturated colors like browns and greens on all their walls, not on just an accent wall.Right now, people feel like they need safety and warmth.And all these rich, deep colors feel cozy, they feel like a warm hug instead of a white, medicinal hospital."

So instead of eggshell and marshmallow, there are persimmon peel, spinach leaf, muddy waters, copper nail, iron orange, cottage red, Mediterranean olive and black raspberry.

...
Even the definition of neutral is changing to include deep dark beiges, bronze and moss greens, Asleson says.

People are enjoying the broader palette, although, she says, "For those of us who've lived through the avocado-green and harvest-gold era, it was a little bit scary getting back into those colors again."

...
"Our customers who come in to buy homes, they can trust that we wouldn't let anybody do that," Asleson says.