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This profile was automatically generated using 2 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 2 references found on the Internet. This information has not been verified. Learn more...
Employment History
View...Board Membership and Affiliations
View...Web References
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1. Today's News
www.prnewswire.com/cgi-bin/sto - [Cached]Published on: 3/26/2002 Last Visited: 3/26/2002
The Grand Rapids, Mich.-based national marketing services company said Detroit native Karen Askew will serve as National Automotive Manager for the Company's newspaper advertising subsidiary, U.S. Suburban Press, Inc. (USSPI). In her new role, Askew will handle advertising sales to automotive clients such as General Motors Corp., Ford Motor Co., DaimlerChrysler AG and their major dealer groups to USSPI's network of 1,300 newspapers in more than 50 markets.
The Detroit-area office, which is located at 5622 Lowe in Warren, (586) 978-8702, is slated to open Monday, April 1.
"Karen is a knowledgeable and dedicated professional who brings more than two decades of automotive experience and contacts to her new position," said Frank O'Connell, vice president of sales for USSPI.
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Prior to joining USSPI, Askew spent 23 years as Automotive Director with Sawyer, Ferguson & Walker, Inc., a New York-based newspaper-advertising firm with offices in 11 cities across the country. Askew, who was based in Detroit, handled media buys and placements for all General Motors brands. At Sawyer Ferguson, she worked with large- and medium-sized daily newspapers ranging from "The Washington Post" to "The Baton Rouge (La.) Advocate." Previously, Askew also worked for Riverside Press Enterprise, a Los Angeles-based newspaper advertising group.
Askew is active in the Detroit community and in the advertising industry. She is a long-time member and past president of the Newspaper Advertising Sales Association, as well as a member of the Detroit Chamber of Commerce.
"USSPI enjoys a strong -- and growing -- presence in the newspaper industry, and I am extremely pleased to join the team," she said. "GM and other automakers have begun to combine their advertising dollars with those of their key dealer groups. That gives USSPI an extremely attractive opportunity to serve the automakers in the more than 50 markets we serve."
About USSPI:
U.S. Suburban Press, or USSPI, is a newspaper advertising sales organization that represents more than 1,300 newspapers in more than 50 markets. -
2. Growing businesses
www.freep.com/money/business/g - [Cached]Published on: 4/18/2002 Last Visited: 4/24/2002
Karen Askew will be national automotive manager. She was automotive director with Sawyer, Ferguson & Walker Inc., a New York-based newspaper advertising firm.

