Gulbano Asim

Gulbano (Batool) AsimGulbano has over 10 years experience in Consumer Banking gained with Citibank and MCB Bank.Prior to that, she spent three years in Brand Management and Marketing for FMCG's.During this time, she had exposure in all areas including product development, marketing and sales of assets and liabilities products, credit policy, risk review and business management of consumer assets with focus on overall strategy.Gulbano has valuable experience in developing and launching new products and implementing sales management processes.She has had training from Nestle and Unilever Best Foods in different areas of Marketing with an emphasis on brand and distribution management.As Head of Consumer Assets business at MCB Bank, Gulbano successfully launched various branded products for the business and was also instrumental in developing sales channels and showing significant growth in sales by implementing the sales management processes.Gulbano holds an MBA from Lahore University Of Management Science (LUMS).