Jay Ashurst This is Me

 Web References

1. 1. Article Archives

   www.cleanfax.com/article.asp?I - [Cached]

   Published on: 7/19/2002   Last Visited: 7/19/2002

   Referral sales: "Video is a great marketing tool," says Jay Ashurst, marketing director for Air Care, Las Vegas, NV. "On the back end of the job, it proves that the contractor has done a good job of cleaning the system."
   
   Tapes can be made so customers can see the progress, from pre-job to the clean, finished product, and to show to neighbors, relatives and friends, as a referral tool.
   
   ...
   According to Jay Ashurst, marketing director for Pure Aire, Las Vegas, NV, there are several things cleaners should know before taking up duct cleaning. He includes a familiarity with HVAC systems, knowledge of air technology terms and an understanding of the cleaning procedures as a few of the most important things to know.
   
   "There are some companies that teach the proper procedures for duct cleaning," says Ashurst. "If you do it correctly and get the training, it will take more time to do the work, but you can be assured that you have done a good job for your customer. Your customer will benefit from the work you have done and, hopefully, they'll give you referral business."

2. 2. Article Archives

   www.cmmonline.com/article.asp? - [Cached]

   Published on: 10/24/2000   Last Visited: 2/2/2001

   Referral sales : Video is a great marketing tool, says Jay Ashurst, marketing director for Air Care, Las Vegas, NV. On the back end of the job, it proves that the contractor has done a good job of cleaning the system..
   
   Tapes can be made so customers can see the progress, from pre-job to the clean, finished product, and to show to neighbors, relatives and friends, as a referral tool.
   
   ...
   According to Jay Ashurst, marketing director for Pure Aire, Las Vegas, NV, there are several things cleaners should know before taking up duct cleaning. He includes a familiarity with HVAC systems, knowledge of air technology terms and an understanding of the cleaning procedures as a few of the most important things to know.
   
   There are some companies that teach the proper procedures for duct cleaning, says Ashurst. If you do it correctly and get the training, it will take more time to do the work, but you can be assured that you have done a good job for your customer. Your customer will benefit from the work you have done and, hopefully, they'll give you referral business..
   
   Huey Miller, Jr., president of the Mechanical Systems Hygiene Institute (MSHI), a division of the Association of Specialists in Cleaning and Restoration (ASCR), ServiceMaster IAQ, Lafayette, LA, feels that one has to commit to duct cleaning to be successful.
   
   If someone is looking for a whole new business, duct cleaning is a great opportunity, provided they are ready to spend a lot of hours in the classroom and in the field learning all they can before jumping into it, he says.

3. 3. Article Archives

   www.facility-maintenance.com/a - [Cached]

   Published on: 10/24/2000   Last Visited: 2/2/2001

   Referral sales : Video is a great marketing tool, says Jay Ashurst, marketing director for Air Care, Las Vegas, NV. On the back end of the job, it proves that the contractor has done a good job of cleaning the system..
   
   Tapes can be made so customers can see the progress, from pre-job to the clean, finished product, and to show to neighbors, relatives and friends, as a referral tool.
   
   ...
   According to Jay Ashurst, marketing director for Pure Aire, Las Vegas, NV, there are several things cleaners should know before taking up duct cleaning. He includes a familiarity with HVAC systems, knowledge of air technology terms and an understanding of the cleaning procedures as a few of the most important things to know.
   
   There are some companies that teach the proper procedures for duct cleaning, says Ashurst. If you do it correctly and get the training, it will take more time to do the work, but you can be assured that you have done a good job for your customer. Your customer will benefit from the work you have done and, hopefully, they'll give you referral business..
   
   Huey Miller, Jr., president of the Mechanical Systems Hygiene Institute (MSHI), a division of the Association of Specialists in Cleaning and Restoration (ASCR), ServiceMaster IAQ, Lafayette, LA, feels that one has to commit to duct cleaning to be successful.
   
   If someone is looking for a whole new business, duct cleaning is a great opportunity, provided they are ready to spend a lot of hours in the classroom and in the field learning all they can before jumping into it, he says.