Mr. Kevin Ashton This is Me

Education

 View all 1010 references Web References

1. 1. Kevin Ashton - Bio

   www.leighadvisory.com/speaker. - [Cached]

   Published on: 2/6/2008   Last Visited: 2/6/2008

   Kevin Ashton
   
   Managing and Marketing Innovation
   ...
   Kevin Ashton has had phenomenal success managing and marketing innovation. Innovation from the front lines. He has a unique and inspiring message about how to drive innovation and make your ideas make a difference, even if you're not the CEO-and how to manage the creative ideas that come from the ranks, if you are.
   
   Ideas to execution. As a successful innovator himself, Kevin has personal experience in the practice of innovation, in bringing good ideas to market.
   
   Marketing innovation and technology. Kevin has marketed everything from soap and peanut butter to pharmaceuticals and RFID chips, with 8 years experience in brand management at Procter & Gamble.
   
   Kevin has a vision of the future -what the technology of the 21st century will be. He's been a first-tier leader in developing and marketing the most significant technological wave since the Internet-networked sensor technologies. He was the founder and director of MIT's Auto-ID Center, which developed RFID technology.
   
   Kevin was Vice President of Marketing & Business Development for ThingMagic, a company that provides RFID readers and other sensing technologies. Currently Kevin is Vice President of Marketing at EnerNOC, a leading innovator in green technology and provider of clean and intelligent energy solutions.
   
   He is a fine presenter with a marvelous British wit.
   ...
   Kevin was very successful at doing this at Procter & Gamble, where he won CEO backing for the RFID project (see his Story below). If you are a CEO, how do you make sure that the innovators get to make it happen? If you're the innovator, how do you win enough support to realize your dream? Kevin can help your organization ensure that new ideas don't die on the vine.
   
   Kevin knows, from deep personal experience backed up with research, how to nurture and protect these front line innovators and their ideas. He's had the idea; he's overcome the obstacles; he's experienced the thrill of successful development that makes the effort worth it. And he knows how to pass the lessons on. This is a provocative and inspiring keynote.
   
   Based on his own experience driving radical change from the bottom of a 100,000 person company, plus the interviews, anecdotes, and case studies he's doing for a book on this subject, Kevin's presentation is essential for junior people with great ideas and for senior managers who want to build organizations that recognize, encourage and benefit from the brilliant people at the biggest layers of the org chart.
   ...
   Kevin is working on a book by that title and has a keynote that's inspiring and forward-looking, a message that defines opportunities that will transform every industry in the next couple of decades.
   
   Marketing Innovation & Technology
   
   and that means anything you could ever want to market.
   
   With an instinct for the practical and an unusually creative mind, Kevin has consistently come up with successful strategies for taking a product to the next level and bringing new ideas to market.
   
   What is marketing? How do you market? Kevin teaches businesses how to the reach the ‘gut-brain' with products and services-how to engage the emotions and commitment of your audience with your offering.
   
   And how to win the fight against commoditization-how to protect your offering from commoditized rivals and from being forced to commoditize itself.
   
   Angle: all marketing is technology marketing Identifying the technological dimension of a product is a great way to start understanding how to market it.
   
   Technology is not just ‘hi tech' (though Kevin does have special value for tech companies)-soap is a technology, too; so is a financial product.
   ...
   Kevin is one of the experts in the world on this technology, having led the consortium that solved its key engineering challenges. And now he's leading its move into the market.
   
   Kevin's Story
   
   As an innovator and marketer, Kevin has been launching successful new ventures from within established organizations since his days as a student at the University of London.
   
   University of London-turned Europe's largest student magazine into an all-new publication. Kevin joined the staff of University of London's student newspaper (10,000 readers) as a freshman and was eventually elected editor by his peers. Facing declining student union funding, he led a research effort aimed at appealing more to advertisers.
   ...
   To his frustration as a brand manager, Kevin found that products were not consistently making it onto the shelves in front of customers, even though the stores had the inventory. Kevin identified the problem as one of information flow and access and saw the emerging technology of RFID (radio frequency identification) as the possible solution. He then talked P&G's CEO into giving him six months to figure out how to make RFID work for them. His proposal: fund the next generation of research through a consortium at MIT-which P&G did, keeping Kevin on their payroll but loaning him to MIT as the executive director of MIT's Auto-ID Center. The goal: create a low-cost open system to enable computers to identify any object, anywhere, automatically. 103 sponsor companies and 6 labs around the world solved the engineering problems and handed off the results to one of the sponsors, the Unified Code Council, for development. The technology is now in use by a host of major companies.
   
   ThingMagic-building the Age of the Sensor. Now Kevin is Vice President of Marketing & Business Development at ThingMagic, a dynamic startup specializing in RFID readers, embedded computing and sensor technology. He's on the leading edge of one of the biggest technological transformations-and market explosions-in business history.

2. 2. www.enernoc.com

   www.enernoc.com/management.htm - [Cached]

   Published on: 11/13/2007   Last Visited: 11/13/2007

   Kevin Ashton
   ...
   Kevin Ashton, Vice President of Marketing
   
   As Vice President of Marketing, Kevin is responsible for leading go-to-market strategy across all EnerNOC business units and territories.
   
   Kevin was previously a Brand Manager and Associate Director of the Procter & Gamble Company; co-founder and Executive Director of MIT's Auto-ID Center, a global research consortium that developed industry standards for networked visibility; and Vice-President, Marketing at ThingMagic, Inc. In addition to his role at EnerNOC, he lectures on sensor networks and related business impacts at MIT; speaks to audiences around the world on leadership, innovation, and the ,Sensor Age'; is a member of outside boards including the Motorola Research Visionary Board and ThingMagic Advisory Board; writes the back page column for RFID Journal magazine; and is completing a book about networked sensing and the technologies of perception.
   
   Kevin is a graduate of University College, London and was a Visiting Engineer at MIT.

3. 3. Access Global Knowledge - Article

   www.access.globalknowledge.com - [Cached]

   Published on: 1/4/2008   Last Visited: 1/8/2008

   "The addition of 3M in the formation of the RFID Consortium is yet another indicator that we are making substantive progress in our joint effort to create a patent licensing arrangement that benefits the RFID industry, its customers, and essential patent holders," said Kevin Ashton, a spokesperson for the RFID Consortium and vice president of Marketing for ThingMagic.