Mr. Dan Aronchick

We've learnt some things by accident in these focus groups, " says Dan Aronchick who runs many of the focus groups."It gives the company the feedback to 'fix it'."

The PDI team put a lot of emphasis on consumers to let them know if they think the new product will be a winner.This is a process that B.I.C. exposes many companies to for the first time.

Often it is the consumer research that PDI has done that helps the processor sell the new product to the corporate meat or deli manager.
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Dan Aronchick has wide experience in marketing research and in business teaching.He received an MBA from McGill University.He started working in brand management with Procter & Gamble.His last "corporate" job was as Director of Product Management at Thomas J. Lipton.For the last 12 years he has been conducting market research, business growth and new product development projects.He currently teaches Marketing Management and New Product Development for York University Executive Development.

Mr. Dan AronchickDan is a partner of the Business Generation Group, a new products group which develops new products for such companies as London Life, 3M, Air Canada and Laura Secord.He is also a Marketing Lecturer in the MBA program in the Schulich School of Business at York University.Previously he has held positions with Procter & Gamble, Lipton and American Cyanamid.Dan has marketed brands in categories as diverse as personal care products, household cleaning products, food services, cosmetics, and industrial chemicals.He received his BA from Tufts University and his MBA from McGill University.

Dan Aronchick

Dan has taught creative thinking to MBA students for fifteen years.As a partner in OutThink Inc., he has consulted to many of Canada's major corporations.He has also facilitated hundreds of think-tanks.Dan began his career at Procter & Gamble and also served as Director of New Products at Unilever for many years.