www.crosswalk.com/news/religiontoday/11562145/ -
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Published on: 12/18/2007
Last Visited: 12/29/2007
If a guest is interested in reading the Bible, he or she knows that it can be found in the drawer," said Evy Apostolatos, Director, Media Relations, Wyndham Hotels and Resorts.
While some timeless standards like the Bible will remain, the company said it also continues to meet its guests needs in a variety of different ways."From our new product upgrades to our service mantra and initiatives, brand is committed to delivering high quality programs and products that reflect the brand's values of personalized service, flexibility and innovation.We have a new marketing campaign we launched this fall that features the company's "Be Well" philosophy.Be Well is a powerful and succinct brand philosophy that resonates with our customers' value system and leverages a brand promise that will be a significant part of the Wyndham culture.It embodies the essence of the brand - upscale, comfortable and casual, not pretentious," said Apostolatos.