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Published on: 3/1/2009
Last Visited: 6/2/2009
But in the last ten years, halal foods have become much more readily available," says Jalel Aossey, director at Midamar Corporation of Iowa.
Midamar, founded by Aossey's father in 1974, helped create the halal market in the U.S., and remains the leader in halal retail and food services.
The global halal market is a $580 billion industry and American manufacturers, importers, restaurateurs, caterers and retailers are starting to pay attention: The U.S. halal market grew more than 20 percent last year.
"The eight million Muslims living in the U.S. today have created the single greatest demand for halal food in a Western society outside of France," says Aossey.
Islamic Services of America, a halal certification agency, estimates that halal foods will continue to grow at a rate of 25 to 30 percent over the next five to seven years.
Halal offerings are broadening far beyond traditional meats into a wider array of products, as well as into more mainstream retail outlets.
Many McDonalds-including two in Michigan-sell halal burgers and chicken nuggets, Subway provides halal products in 62 restaurants worldwide including two in New Jersey and Nestlé sold $3.5 billion worth of halal products last year.
The Islamic Food and Nutrition Council of America in Park Ridge, Ill., certified 1,000 companies last year, up from 330 companies in 2002.
"I think of halal as the little brother to kosher, following many of the same growth trends," says Aossey.
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"People are more concerned with what is in the food they eat, and things like Mad Cow outbreaks have driven non-Muslims to purchase halal meats," Aossey says.
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The same is true of the halal buyer, says Aossey: "Mainstream retailers are realizing that the average halal consumer will also purchase additional groceries and supplies from stores carrying halal products.
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The halal market is also being diversified to meet the demands of younger Muslims, says Aossey.
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There is a similar movement within the Muslim world, as many Muslims are returning to a more religious way of life, describes Aossey.