Mr. Tom C. Anderson This is Me

Education

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1. 1. www.andersonanalytics.com

   www.andersonanalytics.com/inde - [Cached]

   Published on: 6/30/2008   Last Visited: 6/30/2008

   Tom H. C. Anderson, MBA & MEA , Managing Partner
   
   manager AndersonTom Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.
   
   Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES.He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.
   
   Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.
   
   Before TNS-NFO, Tom helped found IQuestics.com, a ,Gen-I' consumer insights consultancy for Snowball.com, now IGN.com.While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.
   
   Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis.Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.*
   
   He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses.He attained his Master of Economics with honors from Lund University, Sweden.During his thesis work he consulted for several joint ventures in Shanghai, China.

2. 2. www.andersonanalytics.com

   www.andersonanalytics.com/inde - [Cached]

   Published on: 1/2/2008   Last Visited: 6/30/2008

   "We're seeing two different things here," said Tom H. C. Anderson, managing partner of Anderson Analytics, "On the one hand parents seem to realize that most toys today are made in China, secondly, once again we see the difficulty of many Americans to think geographically, a number of parents even seemed to think about toys in terms of which retail outlet they purchased the product from rather than about country of manufacture, some parents were saying ,Toys R US, USA', ,Target USA' or ,Wal-Mart (USA)'.
   ...
   Tom H. C. AndersonManaging PartnerAnderson Analytics, LLCinquiries@andersonanalytics.com+1.203.91
   2.7175

3. 3. www.andersonanalytics.com

   www.andersonanalytics.com/inde - [Cached]

   Published on: 8/3/2006   Last Visited: 6/30/2008

   "It is not surprising that Mattel's Barbie brand has been able to build a great deal of trust with girls over the years," said Tom Anderson, Principal of Anderson Analytics.
   ...
   "Our findings confirm that brand advertising can increase positive attitudes and perceptions," said Tom Anderson.