Scott Anderson This is Me

 Web References

1. 1. Document sans-titre

   www.carte-bleue.com/Gb/Presse/ - [Cached]

   Published on: 11/25/2000   Last Visited: 3/10/2001

   Demand for credit in Europe is enormous , all that needs to be done is to channel this demand towards revolving credit cards , says Scott Anderson , Editor-in-Chief of Cards International' , a specialist trade publication. Other market observers remain cautious. An expert at the Lehman Brothers investment bank has warned market players against an overevaluated market". Despite this warning , many financial institutions have positioned themselves in the starting blocks to prospect continental Europeans. These companies include such major names as MBNA , Houshold Finance Corporation , Capital One , Bank One and Morgan Stanley Dean Witter. These American companies are bringing unequalled marketing expertise , which has so far has encountered very little regulatory resistance on the first market it explored , namely Great Britain. They were able to test their variable rate programs with attractive initial rates , which later rise to 15 % or 20 % .