Ron Anderson This is Me

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1. 1. www.trend-news.com

   www.trend-news.com/default.asp - [Cached]

   Published on: 5/15/2007   Last Visited: 8/19/2007

   Melvin Broekaart, Global Account Manager Airports, Heineken Duty Free & Travel Retail quoted Ron Anderson of Diageo who said at the Trinity Forum please don't sell my product with regard to sales to passengers in transit who will have it confiscated.

2. 2. www.travelretailworld.com

   www.travelretailworld.com/Arti - [Cached]

   Published on: 4/12/2007   Last Visited: 4/12/2007

   The ground-breaking presentation given by Diageo's Ron Anderson in Asia, entitled Completing the Travel Chain perfectly crystallised the thinking behind this new series of events. Ron identified the greater opportunities that brand owners can embrace by connecting with travellers at every point in their journey.

3. 3. www.bevnetwork.com

   www.bevnetwork.com/monthly_iss - [Cached]

   Published on: 8/27/2006   Last Visited: 3/17/2007

   There was very little synergy among them," explains Ron Anderson, executive VP commercial strategy for Diageo, who is the key architect of the company's wholesaler consolidation initiative.
   
   Anderson began the process by surveying 23 leading wholesalers from around the country so that he could learn from them how to improve efficiency and effectiveness. He set out to find where value was created and where value was destroyed and he discovered that suppliers were responsible for much of the confusion and wasted resources. "Wholesalers and retailers could not capture efficiencies because of the way that suppliers conducted their business," he explains.
   ...
   "In this environment, we aren't going to expand our business just because we are Diageo," emphasizes Anderson. "We are going to grow because we can demonstrate there is a difference in our brands. Retailers aren't going to have suppliers telling them what to do. We believe that our brands are positioned better toward the consumer, but we need to convince retailers and we need to earn their business in every store."
   
   Pictured above from left to right: Jeff Keane, executive VP marketing, Schieffelin , Ron Anderson, executive VP commercial strategy, Diageo North America; Paul Clinton, CEO, Diageo North America; Mark Waller, executive VP, consumer strategy and marketing, Diageo North America; John Esposito, president, Schieffelin & Somerset; Ivan Menezes, president and COO, Diageo North America