M.D. Anderson This is Me

Education

 Web References

1. 1. HealthLeaders

   www.healthleaders.com/index.cf - [Cached]

   Published on: 10/23/2000   Last Visited: 10/23/2000

   There is tremendous duplication, waste and absence of quality, notes Wilbert J. Keon, M.D., founding director general of the University of Ottawa Heart Institute. The Web is a conduit for accountability that can track duplication, measure costs and compare outcomes.
   
   In the consumerism section, the likelihood of health agents was discussed. In terms of transactions, the Internet is already cluttered with transaction intermediaries. Examples are E-Trade in the brokerage field, Lending Tree in the consumer loan marketplace, CD Now for music. All of these put consumers closer to the transaction.
   ...
   But, how much business is it losing to M.D. Anderson or some other Web-enabled hospital? How much of its market share is seeping away unnoticed? All things being equal – such as perception of clinical quality – to what extent will patients exchange the convenience of a local healthcare provider for the quick, customer-friendly attention of another provider? Think about the information that M.D. Anderson is collecting through the Internet on its patients who are electronically registering.
   
   How can it use that information about its customers? How can it build a lifelong relationship? How long will it be until M.D. Anderson offers medical consultations over the Internet.
   
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