www.lcsun-news.com/ci_11849053?source=most_emailed -
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Published on: 3/6/2009
Last Visited: 3/6/2009
Russell Allen, vice president of operations, said he expects a packed house for opening day.
Construction on the 36,000-square-foot, $10 million multiplex began last year.
The free-standing structure is located next to JCPenney at the mall, 700 S. Telshor Blvd.
After nine months of labor and preparation, Allen said, "Now we just want to show it off."
The theater's modern contemporary interior was designed with several neon and other lighting accents.
The design also pays homage to movie houses of the past by "bringing back the colors from the early years of movie going," he said.
"There's very high ceilings, a large lobby and lots of color."
The entire theater can seat about 1,800 with capacities for each screen ranging from 120 to 285 viewers.
"And the seats are very comfortable," Allen said.
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"It's something new for us," Allen said.
Birthday parties or other small celebrations can be held in one of the Cineport's party rooms with reserved seating in the theater.
"Our assistants will be able to refill drinks (among other tasks) so mom and dad can just enjoy the party too," Allen said.
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Allen said, with a laugh, that while Las Cruces was in need of additional screens, "I don't know if we needed this many more."
"It's always good to make the investment now, though, and plan for the future," he said.