Nicky Allen

Box 2 was created in the early 80's when Nicky Allen opened the first BOX 2 store in Brighton, selling a wide range of ladies fashions and accessories.However it was in 2000 that Nicky identified a major gap in the market place when it emerged that there where many customers who asked for larger sizes and with this in mind Nicky took the decision to focus exclusively on selling larger sizes but with a designer twist!
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It's been hard work but very rewarding and Nicky and her team have been there for me at every stage of our development with advice, encouragement and support!'

Indeed, being part of a supportive franchise family is really important to Nicky and this has been borne out by the number of Franchisees joining the business with no experience whatsoever!
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Nicky clearly sees a great future for BOX 2 - ‘We know our marker sector really well but we can never be complacent in a highly fashion led business.We are also aware that being experts in fashion is not enough as we have invested heavily in both support systems for our Franchisees and in our Head Office support team'.

Investment Level: Franchise Fee £30,000, plus c. £70,000 investment in premises and stock

Contact: Nicky AllenEmail: nicky@box2.co.ukTel No: 01444 882727

BOX 2 was created in the early Eighties when Nicky Allen opened the first store in Brighton, selling a wide range of ladies fashions and accessories.However, it was in 2000 that Nicky identified a major gap in the market place when it emerged that there were many customers who asked for larger sizes.With this in mind Nicky took the decision to focus exclusively on selling larger sizes but with a designer twist.
...
It's been hard work but very rewarding and Nicky and her team have been there for me at every stage of our development with advice, encouragement and support!'

Being part of a supportive franchise family is really important to Nicky and this has been borne out by the number of franchisees joining the business with no experience whatsoever!Laura and Claire from Bromley opened in July 2006. 'Having no previous experience of ladies fashion retailing, it can be quite daunting, but Nicky and the head office team have given us tremendous help and encouragement, and have managed to shape us into confident business and store owners.'
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Nicky clearly sees a great future for BOX 2. 'We know our market sector really well but we can never be complacent in a highly fashion-led business.

Nicky Allen, founder of Box 2 commented, "It was important for Box 2 to find a system that could support us in the coming years as our plans for expansion become a reality.

Nicky Allen, Box 2

Tel: 01444 882727