Mr. Kent Allen

• 
  www.iceved.com/ICEVED3/Information.nsf/fdetalle_noticia - [Cached Version]
  Published on: 10/28/2002    Last Visited: 7/12/2003  

  Aberdeen Group analyst Kent Allen expects much of the growth to come from consumer packaged-goods marketers."The consumer guys are starting to understand advergaming," he says.

• 
  www.tekrati.com/T2/Analyst_Research/ResearchAnnouncemen - [Cached Version]
  Published on: 3/13/2002    Last Visited: 12/18/2003  

  "Our research reveals that marketers are increasingly turning to digital direct marketing technologies and Internet-based marketing solutions as the fulcrum upon which successful multichannel, multimedia marketing strategies rest," said Kent Allen, research director at Aberdeen Group and the lead author of the report.

• 
  www.structuredweb.com/sw/common/custom/internet/customp - [Cached Version]
  Published on: 6/17/2002    Last Visited: 6/7/2008  

  StructuredWeb is well-focused on SMBs and knows how to get the channel involved in that market, said Kent Allen, an analyst at research firm Aberdeen Group.Years ago, e-commerce strategy often entailed channel disintermediation, but StructuredWeb is working to keep the channel in the mix via transaction and information processing, he said.
  
  Most equipment vendors are willing to provide or underwrite Web infrastructure for channel partners in return for exclusivity and virtual shelf space, Allen said.Yet few resellers want to be limited to one product provider, he noted.
  
  "It can get dirty out there in channel, and [StructuredWeb] is basing the company on the idea that channels want someone that's agnostic to some extent to put together the infrastructure with content from many vendors," Allen said.

• 
  coolmedia.emailwire.com/cgi-bin/news/db.cgi?db=ads&uid= - [Cached Version]
  Published on: 1/1/2004    Last Visited: 9/19/2005  

  "The InterImage case study illustrates another pioneering achievement by L-Soft, the original developer of LISTSERV®," said Kent Allen, Aberdeen research director and lead author of the report.

• 
  www.crm.aberdeen.com/areas/../bios/allen.htm - [Cached Version]
  Published on: 4/5/2004    Last Visited: 4/5/2004  

  Kent Allen, research director for Aberdeen's Marketing Technologies practice area, recently interviewed e-mail marketing industry veteran David Hendricks to better understand the issues discussed at the Federal Trade Commission's Antispam Conference held last month in Washington, DC.
  ...
  Kent Allen, Research Director, e-Business/e-CRM Aberdeen Group
  ...
  Kent Allen Research Director, e-Business/e-CRM kent.allen@aberdeen.com(650) 330-3115
  ...
  Allen also provides analysis and assessment of B-to-B and B-to-C Internet commerce and EDI solutions that support multichannel catalog, product information management, merchandising, order management, and related electronic marketing and sales processes.He specifically focuses on sell-side/demand chain management technology and multichannel retail solutions that drive revenue growth; reduce process costs and cycle times; support self-service interactions with buyers; and integrate with key back-office and trading partner systems.
  ...
  Before joining Aberdeen in early 1999, Allen worked as a market strategy consultant for San Francisco Bay Area-based Internet technology companies.He also spent six years as a senior reporter for McGraw-Hill's Information Services.
  
  He helped launch McGraw-Hill's first pre-Internet foray into the electronic delivery of proprietary marketing data, providing services, such as the electronic distribution of architectural and construction contracts to a global audience.At McGraw-Hill, he published articles on construction, the electronic delivery of proprietary marketing data, and authored several of the first articles on the Internet's projected impact on the architectural and construction community.His freelance work on international marketing has been published in World Trade, and other articles have been published in McGraw-Hill publications such as Engineering News Record.
  
  Allen has published works on Internet marketing technologies since 1995.
  
  Education
  
  Allen has an MBA from the University of Washington, where he was awarded the Frankland Marketing Scholarship, as well as the top honor for developing an integrated advertising campaign for Proctor & Gamble.His studies focused on Internet marketing and e-commerce, as well as environmental management.A popular campus speaker, Allen was chosen as the graduation speaker for his MBA class and served as the MBA Executive Board Member.
  
  Allen also holds a BA in History and English from the University of Virginia, where he earned the Viele Scholarship for leadership.Allen's past volunteer activities have centered on helping developmentally disabled children through his work as the Special Olympics Auction Director and as a sea kayak guide for Environmental Traveling Companions.

• 
  www.corporateteambuildingplus.com/Team-Building-Drills. - [Cached Version]
  Published on: 3/12/2007    Last Visited: 3/12/2007  

  from: Kent Allen
  ...
  Kent Allen, principal of The Research Trust (http://www.researchtrust.com) is an independent industry analyst and market consultant who researches and writes about how digital media and emerging applications improve communications, commerce, and conversion.

• 
  www.lamarheller.com/technology/crm/latest%20and%20great - [Cached Version]
  Published on: 11/6/2001    Last Visited: 10/4/2008  

  Pombriant and his colleagues -- Aberdeen analyst Kent Allen and Harry Watkins, research director of Aberdeen's CRM practice -- began to explore these issues in greater depth.

• 
  www.securitynewsportal.com/cgi-bin/cgi-script/csNews/cs - [Cached Version]
  Last Visited: 8/12/2003  

  "One of the biggest hindrances to e-commerce is that people don't want to fill in their passwords, addresses and other information over and over again," Aberdeen research director Kent Allen told the E-Commerce Times.

• 
  estarablog.squarespace.com/display/ShowJournal?moduleId - [Cached Version]
  Published on: 5/25/2007    Last Visited: 7/21/2007  

  Thought Leader Q&A: Kent Allen, Principal, The Research Trust on The Evolution of Online Marketing
  
  Advertisers, Media and Technology vendors are gearing up yet again for the next Ad:Tech conference next week in Miami.As always, the show promises to be an interesting display of the convergence of technology and creativity.During the last show in San Francisco, we had the opportunity to meet Kent Allen of The Research Trust, whose mission it is to help companies understand how emerging technologies, new media, and intelligent information flows empower their customers.Prior to founding The Research Trust, Kent was a Research Director at Aberdeen Research, where he worked with organizations to develop internet strategies and execute multichannel commerce initiatives.Kent was kind enough to answer a few questions about the evolution of online and multichannel marketing since his days at Aberdeen:

• 
  www.expertarticles.com/article/Business/Team-Building/T - [Cached Version]
  Published on: 1/17/2007    Last Visited: 2/6/2008  

  By: Kent Allen
  ...
  Kent Allen, principal of The Research Trust (http://www.researchtrust.com) is an independent industry analyst and market consultant who researches and writes about how digital media and emerging applications improve communications, commerce, and conversion.

Page:  1 2 3 4 5