Alexander Consulting - Marketing Management Services -... -
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Published on: 12/22/2006
Last Visited: 10/3/2009
June 1, 2003~~I first met Kevin Alexander and contracted with his consulting firm, Alexander Creative Consulting, Inc., in August of 2001.
s such I have known and worked with him in a professional capacity for nearly two years.
feel both privileged and obliged to tell you that he is one of the most remarkable and professional individuals I have ever worked with.
Kevin directed Sales, Marketing & Communications for our company and as one of three senior-level Executive VP's served as my "right-hand man" during a period where we experienced a 400% growth in orders for foreign-trained permanent staff nurses.
nfortunately despite this phenomenal growth, our company like many U.S.-based international businesses was adversely affected by the tragic and unforeseen events of 9-11.
he increasingly complex regulatory environment as it relates to immigration and terrorism has burdened our business with enormous, unexpected costs and as a result we have had to shift our limited organizational resources toward capital development and operational affairs.
hese are the circumstances that caused the disruption of our excellent working relationship and I will tell you with the greatest amount of sincerity that he is absolutely the first person I will contact for rehire when our next round of funding comes through.
First and foremost be assured that Mr. Alexander is the consummate sales professional.
evin identified, contacted, made presentations and closed a $2MM+ sale to a regional health system within 120 days of engagement--(the single largest sale in our company history).
urthermore Kevin functioned as our Sales Manager - assisting with recruitment, orientation, training and support of our field sales staff as they called on hospital/health system CEO's, COO's, CNO's and Human Resource Directors in all parts of the United States.
When the field sales representatives were unavailable Kevin served in a client relations role and through collaboration with our operations staff brought solutions to the table for every customer need or concern that would arise in the course of conducting business.
e've received numerous compliments from our customers who came to rely on his consistent, accurate and professional communications.
Additionally I must tell you that Kevin is a marketer of the highest caliber who meticulously researches, tests, measures and implements the results of his campaigns effectively.
His targeting, messaging and strategic instincts were so keen that in a short period of time I relinquished control and gave him near total autonomy to act according to his own best judgment.
n many cases he presented ideas and strategies that were so strikingly similar to my own that I was sure that he either possessed psychic powers or was my long lost twin brother.
Finally, I would be remiss if did not share my feelings about Kevin's expertise in the area of corporate communications.
is knowledge of the healthcare industry and public relations is unsurpassed and he maintains a vast network of relationships with reliable communications vendors and subcontractors.
One of Kevin's first assignments was to re-design the corporate website using a developer that was based in the Philippines.
e not only delivered on time and on-budget but since then the website has become the cornerstone of our operation using database technology to track order fulfillment processes and to create a communications link with both customers, operations staff, management and sales representatives.
e executed a corporate branding strategy and employed the brand in our brochures, stationery, PowerPoint sales presentations, banner and print advertising, promo items as well as in all correspondence and copy.
e also planned and executed a simple, cost-effective public relations campaign that resulted in 3 regional newspaper articles, one regional magazine article and one article that appeared in the national business publication "Entrepreneur" magazine.
Kevin is an innovative self-starter, who rarely needs supervision.
He is reliable; handles pressure well and voluntarily works evenings, weekends and holidays if it is necessary to meet a deadline.
Our world headquarters is based in Manila, The Philippines and as such it was necessary for Kevin to participate in conference calls that were scheduled late in the evenings or early in the mornings.
remember one occasion in particular where we worked together by telephone until 3AM on the development of a contract for a prospective partner in India.
evin not only made the extremely tight deadline, but beat it; and then facilitated the signing of the agreement the following day by conferencing with the 2nd party in London, England.
his is of course just one of the many examples of Kevin's superior skills and admirable work ethic.
Mr. Alexander is an invaluable asset to any organization's sales, marketing and /or communications department, and I highly recommend hiring him.
If you'd like to discuss his attributes in more detail, please don't hesitate to contact me.
~Mario Espino, Chairman & CEO, Total Care Staffing Services, LLC.
May 8, 2003~~ I have had the distinct privilege or working with Kevin Alexander over the course of about 1 ½ years when we retained Kevin as a consultant through Alexander Creative Consulting, principally to assist BioQuest in developing a marketing plan and campaign strategies centered on BioQuest's Direct Public Offering, over the Internet and using the Dutch Auction technology, the first time this had ever been done by a company.
Kevin helped to create the plan, formulate the strategies and then worked hand-in-glove with our various vendors in readying the execution schedules.
his involved working with online ad agencies, web developers and other creative and technical groups, affiliate marketing companies, and companies whose websites we advertised on.
Kevin is a dedicated and tirelessly loyal individual who takes "possession" of each aspect of each project he is involved in, infusing each with a huge sense of pride and perfection.
n addition, Kevin carries his work to a higher plane through his human interest is each of the people he is working with, along with the passion he felt for the BioQuest Mission.
ven though he was an independent consultant, Kevin was a very integral part of our team, and a valued member of the BioQuest Family.
would recommend Kevin, without reservation, for any position, which would require a combination of his creative marketing talents, his communication skills, and his management abilities.
f I can provide further detail regarding our association with Kevin, please feel free to contact me directly at (703) 764-4464.
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April 3, 2003~~ I have known Kevin Alexander in a professional capacity for over two years.
ithout exception I have found his work to be creative, relevant, on budget and responsive to each of his clients!I was disappointed to learn of his departure from TCSS and will hire him myself as soon as the right opportunity arises.
He worked on a wide-variety of projects for us at TCSS.
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s counsel to BioQuest International, Ltd., I had the opportunity to work with Kevin over the period 2000 - 2001 in connection with the Dutch Auction, self-underwritten, Internet based, direct public offering.
ecause the BioQuest DPO was a ground-breaking, first-ever effort, Kevin, Pete Ewens (the CEO of BioQuest) and I had a daunting assignment.
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n that environment, Kevin shined.
His sense of urgency, ability to "consume" the project, problem-solving attitude and Internet-based expertise and overall sense of calm were extraordinary.
For these reasons, I urge your most affirmative consideration ... Kevin is a talent you should grab if you can.
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April 23, 2003~~ I am pleased to have the opportunity of providing a reference for Kevin Alexander.
I have known Kevin for more than 20 years in a professional capacity.
first met Kevin when he worked for a home medical equipment company where he always exceeded expectations of the firm.
s I followed his career he played an important part in the growth of many organizations utilizing his excellent marketing and personnel skills.
Kevin demonstrates the utmost professional skills in caring for his clients.
e deals with the professional needs of those in his care but always treats them with the special attention and concern that is so important to a client.
have especially seen that when he worked with me at Naples Community Hospital in our effort to recruit foreign nurses.
In summary, I have no hesitation in recommending Kevin Alexander to you.
o say that Kevin will be an asset in any setting he chooses to work is a great understatement.
commend you on your choice and sensibility in considering Kevin as a member of your team.
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June 24, 2003~~I worked with Kevin during the launch of BioQuest.
We were his media agency, performing media planning and buying.
My experience is that Kevin is a talented and hard working contributor in a team environment.
He is an expert in integrated advertising, creative, media buying, tracking systems, optimization and all other aspects of offline a
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