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Published on: 3/21/2007
Last Visited: 3/21/2007
"Our research shows that each generic drug garners at least $5 more in gross profit dollars than the branded equivalent," Lehman Bros. analyst Meredith Adler commented in a July 28 report on the retail drug sector.In general, if a retailer's gross profit margin is between 10 percent and 15 percent on a branded drug, that number jumps to between 50 percent and 70 percent for a generic drug.
And for the bigger pharmacy chains, the incremental lift could be even higher as added scale translates to "lower generic acquisition cost," she added.
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"The impact to the generics market would be considerable if doctors got patients to switch to the generic version of Zocor from other statins or began prescribing generic Zocor first before prescribing the stronger and more expensive Lipitor, in a form of step therapy," remarked Adler.
In addition to the sheer number of branded drugs facing generic competition, also driving the growth in generics is the fact that more of the big PBMs are increasing generic ultilization--interesting, considering that many had been charged with using manufacturer rebates and secret payments to keep higher-priced branded drugs at the top of their formularies even if cheaper generic alternatives were available.But changes in PBM rebate programs have made generics a simple matter of good business for the big mail order houses, as well.
"Over the past 12 to 18 months, we have seen a significant increase in the generic utilization rates of the big-three PBMs--Medco, Caremark and Express Scripts-within their mail order facilities," Adler noted.