Photo of: David Alden

Mr. David N. Alden

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Ford LTD (Past)
Southeast Asia
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    www.bangkokpost.com/business/economics/20194/aat-opens- - [Cached Version]
    Published on: 7/13/2009    Last Visited: 7/13/2009  

    The expansion, which brought AAT's investments in Thailand to $1.5 billion (51 billion baht), was completed without delay despite the world's automotive industry's skid since 2007 when the investment was announced, said David Alden, the president of Ford Asean.

    "The economic downturn has presented a widely followed myriad of challenges to the global auto industry and it has considerably affected the export-driven economies of Asia," he said.
    ...
    Mr Alden said the new compact models produced at the Rayong plant would compete head-on with the Honda Jazz and City, as well as the Toyota Yaris and Vios. He declined to detail possible pricing on the models.

    Toyota, the world's largest automaker, and Honda, Japan's second-largest carmaker, dominate the Thai compact-car segment with 80% of sales.

    In Asean, Ford and Mazda have a combined market share of less than 5% in this segment, with overall volume of 200,000 units a year, Mr Alden said.

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    www.theoaklandpress.com/articles/2009/07/13/business/do - [Cached Version]
    Published on: 7/13/2009    Last Visited: 7/13/2009  

    Southeast Asia is a "critical component of our overall growth strategy in Asia," said David Alden, Ford's president for Southeast Asia and Japan.

  • View Online Source
    media.ford.com/article_display.cfm?article_id=20626 - [Cached Version]
    Published on: 9/13/2008    Last Visited: 9/13/2008  

    BIOGRAPHY: DAVID ALDEN
    ...
    David N. Alden was appointed president of Ford ASEAN, and Sales & Service Thailand in 2007, based at Ford's Asia Pacific & Africa's regional headquarters in Bangkok, Thailand.

    Alden is responsible for the management of integrated operations across Ford's ASEAN markets - including Thailand, the Philippines, Indonesia, Malaysia and Vietnam - to ensure their expansion as a single, cross-functional entity that fully leverages Ford's product, and human and capital resources, for maximum efficiencies and performance.

    Prior to his current role, Alden served as vice president of Marketing, Sales & Service Operations, Asia Pacific & Africa, responsible for all marketing, sales and service strategies for the 12 regional markets.This included product marketing, brand alignment, marketing, sales and service, vehicle personalization, customer service satisfaction, dealer representation, training and sales reporting for the Asia Pacific and Africa organization.

    Alden has held a number of senior roles in Ford Motor Company, including the position of Executive Assistant to the President of Ford Division, USA, in addition to being the Dealer Relations Manager.Alden was also the Regional Sales Manager for Lincoln Mercury based in Chicago covering a large portion of the Midwestern United States, and served as the Marketing Manager for the Western US and Regional Operations.

    Alden began his career with the Ford Division Philadelphia Region in 1978.After completion of a rotation of regional assignments, he moved to the Divisions Marketing Office in Detroit in 1985.Among his responsibilities was the Festiva Marketing Plans coordination that included the launch of Festiva in 1987.He then became General Zone Manager with the Ford Division Chicago Region.

    Alden possesses extensive experience in sales and marketing, as well as strong understanding of the Asia-Pacific region.In 1991, in Alden's first assignment in Asia Pacific, he served as the Market Planning Manager for Ford Lio Ho in Taiwan, where he oversaw market research, brand positioning and marketing strategy for Ford's operations in Taiwan.

    Alden went on to serve as Regional Director, Asia Pacific Programs, residing in Tokyo, Japan.In this position he was responsible for Ford sales and market development in South Korea, Hong Kong, Singapore and 22 other Direct Sales Markets.

    Alden has a B.A. in Economics from Connecticut College in New London and an MBA from Babson College in Wellesley, Massachusetts.He and his wife Anne have four children.

  • View Online Source
    www.tribuneonline.org/motoring/20070618mot1.html - [Cached Version]
    Published on: 6/18/2007    Last Visited: 3/8/2008  

    We'll continue to harmonize an approach to develop the use of biofuels by leveraging our global FFV technology leadership, and expand the availability of Ford's FFV vehicles to meet growing demand in global markets," said Dave Alden, vice president of Marketing, Sales and Service, Asia-Pacific and Africa.

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    news.yahoo.com/s/csm/20090324/wl_csm/oworkers - [Cached Version]
    Published on: 3/24/2009    Last Visited: 3/31/2009  

    A new $500 million extension will begin producing fuel-efficient sedans early next year, says Dave Alden, president of Ford in Southeast Asia. "These are times when you do need to continue to invest. The business will come back," he says.

  • View Online Source
    news.yahoo.com/s/bw/20090529/bs_bw/0923b4134034737154 - [Cached Version]
    Published on: 5/29/2009    Last Visited: 5/31/2009  

    The free trade "gives us enough volume," says David N. Alden, president of Ford's operations in Southeast Asia, where auto sales are about the same as in India.

  • View Online Source
    www.vir.com.vn/Client/VIR/index.asp?url=content.asp&doc - [Cached Version]
    Published on: 4/11/2008    Last Visited: 4/11/2008  

    VIR's Hoang Nam talks with Ford ASEAN president Dave Alden about the decision.

    Mr Dave Alden

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    www.canadianautoworld.ca/2009/07/joint-venture-sees-for - [Cached Version]
    Last Visited: 8/9/2009  

    David Alden, Ford's president for Southeast Asia and Japan said in a statement that Southeast Asia is a "critical component of our overall growth strategy in Asia."

  • View Online Source
    www.motioncars.com/autobuzz/articles56/ford_engine_plan - [Cached Version]
    Published on: 7/3/2007    Last Visited: 7/3/2007  

    We'll continue to harmonize an approach to develop the use of biofuels by leveraging our global FFV technology leadership, and expand the availability of Ford's FFV vehicles to meet growing demand in global markets," said Dave Alden, vice president of Marketing, Sales and Service, Asia Pacific and Africa.

  • View Online Source
    www.tribune.net.ph/motoring/20070618mot1.html - [Cached Version]
    Published on: 6/18/2007    Last Visited: 6/28/2007  

    "This new facility will further strengthen the Philippines as a linchpin in our FFV strategy for the Asean region. We'll continue to harmonize an approach to develop the use of biofuels by leveraging our global FFV technology leadership, and expand the availability of Ford's FFV vehicles to meet growing demand in global markets," said Dave Alden, vice president of Marketing, Sales and Service, Asia-Pacific and Africa.

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