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    www.shsmd.org/shsmd/conference/exhibit/sean_obrien.html - [Cached Version]
    Last Visited: 8/31/2007  

    They realize that, as Geisinger's Susan Alcorn puts it, "Sean gets healthcare."

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    www.hospitalconnect.com/ahanews/jsp/display.jsp?dcrpath - [Cached Version]
    Published on: 9/15/2005    Last Visited: 10/10/2005  

    Ruth Colby, chief strategy officer and vice president of business development for Silver Cross Hospital in Joliet, IL, will succeed 2005 President-Elect Susan Alcorn, chief communications officer for Geisinger Health System in Danville, PA, who will become president of the society in 2006.

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    www.cherylstonemarketing.com/marketing-portfolio.html - [Cached Version]
    Last Visited: 2/25/2008  

    --Susan Alcorn, Chief Communications OfficerGeisinger Health Systems, PA

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    2007 Board Elections News Release - [Cached Version]
    Published on: 9/7/2006    Last Visited: 6/5/2008  

    Susan Alcorn, SHSMD immediate past president and chief communications officer, Geisinger Health System, Danville, Pa.

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    Beryl Services - [Cached Version]
    Published on: 5/29/2001    Last Visited: 4/18/2002  

    Susan AlcornChief Communications OfficerGeisinger Health System

    "Our system and its hospitals has been working with Beryl for more than 5 years.Their knowledge and understanding of consumers' needs and the dynamics of a customer interaction center are unsurpassed in the marketplace."

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    Branding campaign - [Cached Version]
    Published on: 7/7/2006    Last Visited: 8/18/2006  

    "We're very pleased with the look and character of these new messages," says Susan Alcorn, Chief Communications Officer for Geisinger.

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    Lewisburg woman is president-elect of Society for... - [Cached Version]
    Published on: 10/4/2004    Last Visited: 10/4/2004  

    CHICAGO - Members of the American Hospital Association's Society for Healthcare Strategy and Market Development have elected Susan M. Alcorn of Lewisburg incoming president-elect of the society's board of directors for 2005.

    Alcorn, chief communications officer, Geisinger Health System, Danville, will serve as president of SHSMD's board in 2006.She will succeed Charlie W. Francis, senior vice president and chief strategy officer, Catholic Healthcare West, San Francisco, who becomes president of the board on Jan. 1, 2005.

    Alcorn led the 2005 slate of officers and directors proposed by the Nominating Committee, headed by immediate past president Marty Campanello, and approved by Society members in online elections last month.
    ...
    Alcorn has 25 years of healthcare marketing and public relations experience in urban, suburban, and rural settings; stand-alone hospitals and integrated health systems, managed care, physician practices, and long-term care and rehabilitation settings.Since 1998, she has been affiliated with Geisinger Health System, an integrated healthcare system consisting of two hospitals, a 250,000-member health plan, a 600-member multispecialty group practice, 41 clinics, and a drug and alcohol treatment center.At Geisinger her responsibilities include branding, community relations, issues and crisis management, media relations, employee/physician communications, marketing, sales, and research.

    Alcorn served on the SHSMD board of directors from 1996-97 and from 2000-04.She was chair of the Annual Conference Planning Committee in 2001 and 2002 and is currently serving as co-chair of the Physician Strategies Task Force.She is also a member of the Leadership Development Task Force and the Professional Development Committee.

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    Medical newsmakers - October 5, 2004 - [Cached Version]
    Published on: 10/5/2004    Last Visited: 10/5/2004  

    DANVILLE - Susan Alcorn, chief communications Officer for Geisinger Health System, has been elected to serve as president of the Society for Healthcare Strategy and Market Development, a national organization of 3,500 healthcare professionals responsible for strategy development and implementation in a wide array of healthcare organizations.

    Alcorn, who has worked in the healthcare industry since 1984, has served on the society's board of directors twice, from 1996-1997 and from 2000-2003.She holds a bachelor's degree in communications and journalism, and a master's degree in public relations, both from Rowan College in Glassboro, N.J.

    "Susan has a diverse background in healthcare, public education and government, and this wide spectrum of professional experience will serve her well as SHSMD President-Elect," said colleague Dave Jolley, Geisinger's associate vice president of public relations.

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    Nominations Committee - [Cached Version]
    Last Visited: 6/5/2008  

    Susan AlcornChief Communications OfficerGeisinger Health System100 North Academy Street, MC 30-13Danville, PA 17822570.271.7807salcorn@geisinger.edu

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    Past Society Presidents - [Cached Version]
    Published on: 1/1/1997    Last Visited: 6/5/2008  

    Susan M. AlcornChief Communications OfficerGeisinger Health System

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