Larry Albus

Larry Albus, Senior Consultant, IEG Consulting

Larry delivers a great depth of sponsorship marketing experience including collegiate and professional sports, event ownership and corporate sponsorship consulting.

At IEG Consulting, he advises sponsors on increasing return on their investments and consults with organizations on maximizing sponsorship revenues.He has led projects for major corporate sponsors and properties including Saturn UAW and NCAA.

Before joining IEG, Larry was the vice president and general manager of Hogan Racing, an Indy CART team and president of DWA USA, a national sports marketing agency.There, he planned and executed sales programs for Holiday Bowl, National Hockey League, LPGA, the United States Baseball Federation and others.He also managed the annual staging of five LPGA golf events and a college basketball doubleheader owned by the agency.Other clients included Compaq, Wilson, New York Racing Association, Liberty Bowl and Iowa State University.

In addition, Larry spent five years at Anheuser-Busch, creating and initially serving as the director of the Sports Marketing Group and later starting their International Sports Marketing Division, which included Budweiser's first World Cup sponsorship.Before that, Larry spent 18 years in college athletics, first as athletic director at St. Louis University followed by six years as commissioner of the Metro Conference.He was a six-year member of the NCAA Men's Division One basketball tournament committee and represented the NCAA to the USOC House of Delegates.He managed six NCAA national tournament championships including two Final Four Basketball Championships.

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Larry Albus

It was then that Larry Albus, president of the new Steamers franchise, ran into Steve Ryan, commissioner of the Major Indoor Soccer League (MISL).
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Albus and Ryan had known each other in the early 1990s, when Albus was president of the St. Louis office of sports marketing firm DelWilber & Associates, and Ryan was president of National Hockey League Enterprises.
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Albus and Ryan had known each other in the early 1990s, when Albus was president of the St. Louis office of sports marketing firm DelWilber & Associates, and Ryan was president of National Hockey League Enterprises.
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"It was truly by coincidence that I bumped into Steve, and he told me he was in town visiting Daryl and looking for investors for the Steamers," Albus said.
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Among his previous titles, Albus has served as athletic director for SLU; commissioner of the The Metro Conference, which has been realigned into Conference USA; and director of sports marketing for Anheuser-Busch Cos.Inc.

A few weeks later, Albus and Doran hatched the idea of Steamers Marketing LLC.
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Besides Albus and Doran, the investors include: John Brauch, president of Interstate Cleaning Corp.; Bill Franzen, president of the ProRehab P.C. chain of physical rehabilitation clinics; Jim Host, a director with ProRehab; Patrick Oldani, a private investor; Mike Shanahan Jr., an executive with Lockton Cos. of St. Louis; and CDM Properties, whose owner, Brian Matthews, has investments in several area minor-league sports teams.
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Albus said the owners plan to spend in excess of $2 million this season on team operations, on players' salaries (which the league caps at $300,000 per team), travel, marketing and facility fees for the 10,000-seat Family Arena in St. Charles where the Steamers will play.

Tickets for Steamers games range in price from $7 to $15.Albus said he expects the team to be profitable within the second season and the investment recovered within the third season.

SWITCHING CLUBS: Larry Albus is leaving the sports marketing firm DelWilber and Associates to start his own company.Albus, head of DelWilber's DWA Golf Inc. division, is general manager of the Heartland Classic, St. Louis' annual LPGA event.

SWITCHING CLUBS: Larry Albus is leaving the sports marketing firm DelWilber and Associates to start his own company.Albus, head of DelWilber's DWA Golf Inc. division, is general manager of the Heartland Classic, St. Louis' annual LPGA event.

Larry Albus as I recall was the first person who came up with the idea of a catholic league.He is now a sports marketing director at ab but in the 70s was a 25 year old hotshot athletic director for Saint Louis University. he basically created the metro conference and attempted to get the leaders of several catholic schools together to form a league.He was unfortunately unsuccessful.It is probably a pipe dream now but I would love to see a league w/ SLU, Marquette, creighton, detroit mercy, loyola chicago, xavier, dayton, depaul, dayton maybe notre dame or another school I have forgotten about.As far as villanova, st joes, st johns Those east coast schools I don't think would go for a mainly midwest league.I think it is an eventuality that these schools will one day be in a league together because of the football issue.SLU is going to be in a non football league soon.Then again maybe most of the c-usa schools will drop their programs since they suck so much.I think louisville, tulane maybe ec and usf are the only decent football schools in c-usa.

"Long Drugs' title sponsorship of the Sacramento LPGA tournament provides a unique marketing opportunity to reach our large audience," said Larry Albus, DWA USA President and General Manger."This partnership will enhance the entire presentation of the Longs Drugs Challenge for golf enthusiasts and Longs' customers throughout the Northern California area."

Long Drug Stores, one of the largest drug store chains in North America, operates 337 stores in California, Hawaii, Nevada and Colorado.Current news on the company can be obtained through a toll-free service, (888) LDG-NEWS, or via the Internet at http://www.shareholder.com/longs.

Larry AlbusVice President

Larry Albus, Vice President Hogan Racing, is responsible for marketing and general administration/operations.He spent five years at Anheuser-Busch where he created and served initially as Director of the Sports Marketing Group and later started their International Sports Marketing Division, which included Budweiser's first World Cup sponsorship.Prior to joining Anheuser Busch, he spent 18 years in college athletics, first as Athletic Director at St. Louis University, followed by six years as commissioner of the Metro Conference.Prior to joining Hogan Racing, he was President of DWA USA, a national sports marketing agency.