Heather Albrecht This is Me

Education

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1. 1. www.aimia.com.au

   www.aimia.com.au/i-cms?page=46 - [Cached]

   Published on: 4/7/2008   Last Visited: 6/29/2008

   Heather Albrecht, Digital Communications Strategist Trainer, Digital Connections

2. 2. MetrixMedia: Australian Creativity Online - Bios

   www.metrixmedia.com/aco_bios.h - [Cached]

   Published on: 5/11/2007   Last Visited: 5/11/2007

   Heather Albrecth, Chairman of Judges - AwwwardsWith over six years experience in e-marketing plus fifteen in direct and database marketing, Heather is one of the new breed of consultants.As the Principal of Digital Connections, she's developed partnerships with communications agencies to bring specialist strategic skills in the digital communications arena.
   
   Working with George Patterson, Heather recently helped to launch fetchmemovies.com.au, Telstra's new online DVD rental service, by providing web site, customer acquisition and eCRM strategies.
   ...
   As a founding partner of One Brand Development, Heather worked on a significant project for Sony Australia involving the development of their B2C, B2B and B2D eCRM strategy and program development.Another significant project involved the development of a new online business venture for PBL including the business scoping research, marketing and e-marketing strategy and the plan for their launch throughout Asia .
   
   As a founding partner at Whybin Lawrence TBWA\, Heather established the digital group and successfully helped to launch thirteen ‘dotcom' brands, working with f2, eVentures and LookSmart.Working with Sony PlayStation she assisted with the development of the PlayStation 2 eCommerce and CRM strategy.
   
   Heather is a founding member of the Futures Foundation in Australia and believes "the best way to predict the future is to invent it" (Alan Kay).
   ...
   As member of the Australian Federation of Advertising (AFA) Interactive Division, Heather leads the Privacy Portfolio.She has been a judge of numerous interactive awards including Chairman of the Judges for the 2003 and 2004 Awwwards ; ADMA Internet awards and the MPNZ web site awards.Heather also lectures at the University Technology Sydney (UTS) for the undergraduate Electronic Business Principles course and is a lecturer and the coordinator for this year's UTS/AFA AdSchool Executive Certificate in eMarketing.
   
   A lifetime yoga and meditation student, Heather teaches yoga and meditation through the Australian Association of Yoga In Daily Life and is a student at The School for Self Knowledge.

3. 3. www.afaadschool.com.au

   www.afaadschool.com.au/public/ - [Cached]

   Published on: 10/14/2007   Last Visited: 7/6/2008

   Heather AlbrechtDigital Strategist & Trainer
   
   Heather is the Director of digital communications consultancy Digital Connections.She has ten years experience in digital communications plus fifteen in brand and direct marketing, and has long been at the forefront of multi-channel digital marketing strategy.She has always believed in the power of integrated communications and has a special talent for helping agencies and clients weave an understanding, appreciation and seamless execution of digital channels throughout the campaign planning and development process.
   
   Heather works across all digital and emerging media channels with a special interest in Web 2.0.
   
   Heather has trained Australia's leading media agencies in digital media communications and many major advertising agencies in Australia and Europe.She has developed digital communications strategies for the clients of many major advertising agencies in Australia.
   
   A sought after speaker at Internet conferences, Heather has also beena judge of numerous interactive awards including Chairman of the Judges for the 2003 and 2004 Internet Advertising Awwwards; ADMA Internet Awards; MSN Creative Clique Awards; and the MPNZ web site awards.
   
   Heather also lectured at and coordinated the University of Technology/Australian Federation of Advertising AdSchool Executive Certificate in eMarketing 2003, 2004, and 2005.And lectures at the University of Sydney in Digital Marketing.
   
   A lifetime yoga and meditation student, Heather teaches yoga and meditation with Yoga In Daily Life.