Robert Albitz This is Me

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1. 1. Effie Awards : Final Round Judging Photo Gallery

   ww.effie.org/judging/juries/ga - [Cached]

   Published on: 11/6/2007   Last Visited: 2/10/2008

   Mary Ann Packo, Chief Executive Officer, Millward Brown; Bob Albitz, SVP, Worldwide Creative, The George P. Johnson Company
   ...
   Tony Tyree VP, Marketing Kraft Foods Inc.; Val DiFebo, President, Deutsch New York; Bob Albitz, Senior Vice President, Worldwide Creative, The George P. Johnson Company

2. 2. www.gpj.com

   www.gpj.com/news_links/2007-10 - [Cached]

   Published on: 10/11/2007   Last Visited: 12/29/2007

   Additionally, GPJ has scheduled a live webcast on the topic for 1 pm EST on October 17 to be moderated by Kerry Smith, President/Executive Director of the Event Marketing Institute (EMI) featuring two GPJ thought leaders, David Rich, Senior Vice President, Strategic Marketing/Worldwide and Robert Albitz, Senior Vice President of Worldwide Creative.
   ...
   Rich and Albitz will provide an overview of Experience Marketing and will also take questions from the audience during this unique presentation.

3. 3. www.adweek.com

   www.adweek.com/aw/content_disp - [Cached]

   Published on: 8/20/2008   Last Visited: 8/20/2008

   Robert Albitz, GPJ's svp of worldwide creative, said the key question was "how to build a compelling experience" in a way that would bridge significant cultural and linguistic gaps.
   
   Ultimately, GPJ designed for Lenovo a long-line queuing system, complete with computerized wristbands, to entertain people while they learned about the Olympic torch display at the main stadium in Beijing.In a nod to long-standing traditions at U.S. theme parks, at the end of the Lenovo "experience," visitors were given a novelty picture of themselves holding the pass-along torch against an exotic backdrop achieved by blue-screen technology.
   
   "It gives us a chance to show off Lenovo's proprietary Veriface facial-recognition software," Albitz said."It is a total immersive experience, with the additional brand story of how the Olympics required over 500 engineers and 10,000 pieces of computer equipment to support the Games."
   
   For Bank of China, which is also seeking to raise its international profile, the creative team decided "to align the story with Olympic history, so it is almost a museum-like setting, Albitz said.
   ...
   Robert Albitz, GPJ's svp of worldwide creative, said the key question was "how to build a compelling experience" in a way that would bridge significant cultural and linguistic gaps.
   
   Ultimately, GPJ designed for Lenovo a long-line queuing system, complete with computerized wristbands, to entertain people while they learned about the Olympic torch display at the main stadium in Beijing.In a nod to long-standing traditions at U.S. theme parks, at the end of the Lenovo "experience," visitors were given a novelty picture of themselves holding the pass-along torch against an exotic backdrop achieved by blue-screen technology.
   
   "It gives us a chance to show off Lenovo's proprietary Veriface facial-recognition software," Albitz said."It is a total immersive experience, with the additional brand story of how the Olympics required over 500 engineers and 10,000 pieces of computer equipment to support the Games."
   
   For Bank of China, which is also seeking to raise its international profile, the creative team decided "to align the story with Olympic history, so it is almost a museum-like setting, Albitz said.