J.C. Alberts This is Me

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1. 1. "Soup to Nuts," Feature Article, January 2005

   www.memagazine.org/backissues/ - [Cached]

   Published on: 1/1/2005   Last Visited: 7/14/2006

   The client wanted to locate a lobby on the first level, with retail shops on the three lower levels, said J.C. Alberts, Casco's president.
   
   Casco architects knew that a well-designed lobby would entice customers to the retail space below. They designed the lobby in their CAD software and showed a model of the plan to the client to get approval before moving forward, Alberts said.
   
   He and fellow architects were able to show the client how elevators, escalators, and other elements of the lobby would fit and function together.
   
   "Conventional design methods like hand drafting or artist rendering would have taken weeks," Alberts said.
   
   Instead, Casco architects produced a preliminary design in two days, refining the design as it evolved, with input from the client. The floor plan and the design information used to produce that preliminary design were called on again and again in the project. Later in the process, the architects used the same CAD software to lay out the retail area.
   
   "We had a client that spent $10 million to build a building to put a mock-up of their store in," Alberts said.

2. 2. Oct 08 - CASCO Selects Revit for Retail, Hospitality, and Restaurants

   www.tenlinks.com/NEWS/PR/AUTOD - [Cached]

   Published on: 2/5/2002   Last Visited: 10/27/2002

   "Revit puts the pencil back in the architect's hand as a design tool rather than just a drafting tool," said J.C. Alberts, president of CASCO. "We're excited by Revit's inherent ability to relate design to issues of constructability. This will bring more control back to the architect as the master builder . . . and there's a greater likelihood that the final product-the building-will be better."
   
   CASCO selected Autodesk Revit for its ability to eliminate much of the fragmentation caused by today's specialization in the building industry, ending conflicts among different project team firms that cost time and money.
   
   CASCO was initially drawn to Revit as a presentation tool but soon became interested in its power to revolutionize mainstream CAD technology.

3. 3. Autodesk - Investors - News

   investors.autodesk.com/phoenix - [Cached]

   Published on: 10/8/2002   Last Visited: 12/14/2004

   "Revit puts the pencil back in the architect's hand as a design tool rather than just a drafting tool," said J.C. Alberts, president of CASCO.