Ilene Albert-Nelson This is Me

Education

 Web References

1. 1. Hilltop Innovation

   www.hilltopinnovation.com/staf - [Cached]

   Published on: 9/7/2006   Last Visited: 9/7/2006

   Ilene Albert-Nelson, Consumer Marketing Specialist
   
   Ilene has over 20 years of consumer and B-to-B marketing and sales management experience including roles at companies such as Avery Dennison, Binney & Smith, Bates and Johnson & Johnson.
   
   Ilene has created, developed and launched numerous new product lines representing hundreds of millions of dollars of consumer and office product sales including the very successful new global product line, Avery Personal Creations while at Avery Dennison Office Products. She is experienced in strategic marketing planning, market research, new product development and launch, advertising development, media planning, direct marketing, customer loyalty and retention programs, customer service centers catalog development and marketing, list acquisition and management, low-cost guerilla marketing, and creating co-marketing promotions with trade channels and other strategic partners. She also has deep experience in building distribution and pricing models as well as P&L's and other analytical models and tools.
   
   Ilene holds an MBA from Wharton and a Bachelor of Science in Packaging from Rochester Institute of Technology.