EXCLUSIVE: MGA's stay a Step Ahead with the Internet -
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Published on: 11/23/2001
Last Visited: 8/24/2002
Ron Abram, president of California-based Abram Interstate, says that today's company needs to be up on the latest technology to produce a successful working environment.
"We find the Web site is of greater importance as we go forward here," Abram said."We try and be informational and interactive.Some of the agents we do business with use it much more than others.We do get a lot of feedback on our rating programs.It has certainly enhanced the dissemination of information."
According to Abram, "As the market place changes, we need to tailor the message.There are lots of people who still want to do business the old-fashioned way, but we are finding more people are finally embracing technology.As a result of that, we have no choice but to evolve to meet their needs.The more interactive the Web site can be the more likely that that will be a successful agency employing that technology.From a shear expense perspective, if you can get online and it is cheaper and you can get a quicker, accurate answer, it is going to be more cost-effective not only for the retailer but the wholesaler as well."
Among the concerns, however, of many MGA's are security and virus concerns.
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