Alex Abraham

Mr. Alex AbrahamDirector

Alex Abraham (MMP, Stanford) is widely respected in marketing circles for his intimate knowledge of Marketing and Distribution of fast moving consumer goods (FMCG) in India, China and in the Far East.He brings to PicoPeta 28 years of extensive work experience as part as Unilever in Marketing, Sales, Distribution and Manufacture of consumer products in Asia, Africa, Middle East, China, Far East and Pacific Region.He has hands on experience in Marketing, Sales, and Distribution channels.

Mr. Abraham was Director (Marketing & Sales) in Unilever companies in Africa, the UK and the Middle East.He has been Director, Corporate Affairs, at Brooke Bond Lipton.He is advisor to several companies including Kimberly Clark Inc and Unilever, especially in South East Asia.Mr Abraham writes a weekly column in Hindu Business Line and is the author of a delightful book, Breakfast in China.Mr. Abraham will guide the market positioning of PicoPeta Simputers and oversee the deployment of the network.