David Abbott This is Me

Education

 View all 6 references Web References

1. 1. Abbott Stillman & Wilson - Our History

   asw.net.au/about/history.shtml - [Cached]

   Published on: 3/14/2004   Last Visited: 5/28/2005

   David Abbott
   ...
   David Abbott was prominent in local government being thrice President of the Shire of Moorabbin. He owned some 37 acres of land in what is now Sandringham - including the sites of the present shopping centre and railway station. Abbott Street beach is immediately opposite his former residence "Coggeshall" (now the Sandringham Club). Abbott Street and Trenerry Crescent in Collingwood also bear the name of the firm's first partner and his first articled clerk.
   
   Just as Abbott was prominent is Sandringham/Moorabbin, Robert Beckett MLC was a local identity in Boroondara. Thrice Shire President, he lent his name to Beckett Park and was a member of the Legislative Council from 1913 until his death in 1917. Beckett Road in Donvale marks the site of his "country" property.
   
   Both Abbott and Beckett were Presidents of the Law Institute and Abbott was one of the Institute's first two life members.
   ...
   Abbott had two sons who were solicitors at the firm with one of them, Frank, being a partner from 1903-4 until 1906. In the firm's first 73 years therefore all 7 of the partners came from the extended three families of Abbott, Eales and Beckett.

2. 2. fikirbaz:com

   www.fikirbaz.com/arsiv/2003_10 - [Cached]

   Published on: 10/1/2003   Last Visited: 11/1/2006

   This book was written by Alfredo Marcantonio, copywriter and one-time Advertising Manager of VWGB Ltd, John O'Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB's London office.

3. 3. www.emediaplan.com

   www.emediaplan.com/admunch/Bio - [Cached]

   Published on: 9/8/2000   Last Visited: 6/16/2004

   David Abbott
   ...
   David Abbott
   
   "Put yourself into your work, use your life to animate your copy. If something moves you, chances are, it will touch someone else too."
   
   David Abbott David Abbott was till recently the chairman and creative director of Britain's largest and most respected agency, Abbott Mead Vickers BBDO. He retired last year but continues to work for his agency as a copywriter. He is hailed by many as Britain's best copywriter.
   
   Born into the family of a small time shop owner in 1939, David did his schooling from Southhall grammar school in England. He went on to graduate from Merton College, Oxford, and later worked for a magazine for an in - house magazine at Kodak. In 1963 he started his advertising career at Mather and Crowther (which subsequently became OBM). Later, he moved to Doyle Dane Bernbach in 1966 where he became creative director, after spending just a year in New York.
   
   In the ‘60s, Abbott became managing director of DDB's London office. Nevertheless he left DDB to start his own organization, French Gold Abbott, in 1971. He again left FGA in 1977 to start a new agency as a partner. Thus was born Abbott Mead Vickers, which subsequently tied up with BBDO.
   
   Abbott has always been a firm believer of ‘Cutting as much meat as one can eat.' He believes that there is no statutory need for copy to be long or short, as long as it is relevant, as he says, "Write what you have to say and stop when you have finished. Like many other copywriters he reads his copy aloud to himself. He often adopts the appropriate accent or tone though his general ‘reading-copy' voice is laughably mid-atlantic, as he says. 'Words for him are the servants of an argument and on the whole he likes them to be plain simple and familiar.'
   
   David Abbott believes that great people make great agencies and because of that, agencies should primarily invest in talented people, across all advertising disciplines. He puts it in his characteristically simple style "Good people make good agencies. No magic". He feels agencies should spend whatever it takes to take on a team it thinks it can't do without. Abbott's all for teamwork. He believes that the interplay between people over a table, bouncing ideas at each other, is the best way to reach a creative conclusion. That, he feels, won't even change in the era of home computers and operating out of home.